现货Chasing Digital: A Playbook for the New Economy[9780730358633]

264 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者Stevens, Anthony ; Strauss, Louis

出版社Wiley

ISBN9780730358633

出版时间2018-10

装帧平装

纸张其他

页数224页

正文语种英语

上书时间2023-04-19

已实名已认证进店收藏店铺

商品描述: Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They're loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing a

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