现货Conversations with Marketing Masters[9780470025918]

633 九五品

仅1件

上海宝山

认证卖家担保交易快速发货售后保障

作者Mazur, Laura ; Miles, Louella

出版社Wiley

ISBN9780470025918

出版时间2007-04

装帧精装

纸张其他

页数248页

正文语种英语

上书时间2023-04-18

已实名已认证进店收藏店铺

商品描述: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

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