现货Winning at New Products: Creating Value Through Innovation[9780465093328]

212 九五品

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上海宝山

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作者Cooper, Robert G

出版社Basic Books

ISBN9780465093328

出版时间2017-09

装帧平装

纸张其他

页数448页

正文语种英语

上书时间2023-04-18

已实名已认证进店收藏店铺

商品描述: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

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