现货Content Strategy in Technical Communication (Attw Technical and Professional Communication)[9780367192150]

1331 九五品

仅1件

上海宝山

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作者Getto, Guiseppe ; Ruszkiewicz, Sheryl ; Labriola, Jack

出版社Routledge

ISBN9780367192150

出版时间2019-10

装帧精装

纸张其他

页数238页

正文语种英语

上书时间2023-04-17

已实名已认证进店收藏店铺

商品描述: Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.　 Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students wi

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