现货Essentials of Marketing Research[9780357033937]

1590 九五品

库存5件

上海宝山

认证卖家担保交易快速发货售后保障

作者Babin, Barry J

出版社Cengage Learning

ISBN9780357033937

出版时间2018-08

装帧平装

纸张其他

正文语种英语

上书时间2023-04-17

已实名已认证进店收藏店铺

商品描述: PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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