现货Business Consulting in a Multicultural America[9780295994970]

502 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Spratlen, Thaddeus ; Lum, Leslie ; Montoya, Detra Y ; Verchot, Michael

出版社Business and Economic Development Center, Foster School of Business, University of Washington

ISBN9780295994970

出版时间2015-11

装帧平装

纸张其他

页数280页

正文语种英语

上书时间2023-04-14

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商品描述: Business Consulting in a Multicultural America, a revised and expanded edition of the popular Multicultural Marketing and Business Consulting, provides a comprehensive, multidisciplinary, and multicultural approach to business strategy and consulting. It emphasizes a diverse customer focus to strategic thinking and problem solving. Readers are presented with the concepts, tools, and techniques that reflect global best practices for fledgling businesses. The book helps students, business owners, and managers identify and formulate solutions that improve business performance and achieve social responsibility goals in an increasingly multicultural marketplace.

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