现货Gurus and Oracles: The Marketing of Information (Mit Press)[9780262016940]

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作者Sarvary, Miklos

出版社MIT Press

ISBN9780262016940

出版时间2011-12

装帧精装

纸张其他

页数200页

正文语种英语

上书时间2023-04-14

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商品描述: An examination of the information industry, from Reuters to Facebook, and the special characteristics of information and knowledge markets.We live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectac

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