现货Services Marketing[9780190303167]

707 九五品

库存3件

上海宝山

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作者Chitty, William ; D'Alessandro, Steven ; Gray, David ; Hughes, Andrew

出版社Oxford University Press, USA

ISBN9780190303167

出版时间2019-09

装帧平装

纸张其他

页数496页

正文语种英语

上书时间2023-04-13

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商品描述: Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons: - Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterp

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