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现货Innovation and Entrepreneurship: Creating New Value[9780190300630]
￥ 481 九五品
仅1件
作者Samson, Danny ; Gloet, Marianne
出版社Oxford University Press, USA
ISBN9780190300630
出版时间2016-02
装帧平装
纸张其他
页数544页
正文语种英语
上书时间2023-04-13
- 最新上架
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商品详情
- 品相描述：九五品
- 商品描述
- Innovation and Entrepreneurship provides a very practical and thoroughly researched introduction to innovation and entrepreneurship. It incorporates the core theme of entrepreneurship within the fabric of innovation and is complemented by a broad range of new case studies across many different industries. The text covers the latest core information about innovation and the disciplined and systematic approach that has led successful innovative companies to their market leading positions and to achieve business success. This is blended with the entrepreneurship aspects of activity that lead to innovation, often in smaller firms and in niches of larger organisations. It provides a systematic breakdown of systematic innovation capabilities and both detailed case studies and mini cases of innovative companies and of entrepreneurs for students and business people to learn from.
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