现货Small Giants: Companies That Choose to Be Great Instead of Big[9780141031491]

186 九五品

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上海宝山

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作者Burlingham, Bo

出版社Penguin Group

ISBN9780141031491

出版时间2008-10

装帧平装

纸张其他

页数272页

正文语种英语

上书时间2023-04-13

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商品描述: It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives. In "Small Giants," veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman's Commun

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