现货Improving the User Experience through Practical Data Analytics[9780128006351]

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作者Fritz, Mike ; Berger, Paul D

出版社Morgan Kaufmann Publishers

ISBN9780128006351

出版时间2015-03

装帧平装

纸张其他

页数320页

正文语种英语

上书时间2023-04-13

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商品描述: Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data--not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you'll delight your users, increase your bottom line and gain a powerful competitive advantage for your company--and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for per

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