现货 Recommender Systems[9781848217683]

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上海宝山

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作者Kembellec, Gérald ; Chartron, Ghislaine ; Saleh, Imad

出版社Wiley-Iste

ISBN9781848217683

出版时间2014-12

装帧精装

纸张其他

页数252页

正文语种英语

上书时间2023-04-01

已实名已认证进店收藏店铺

商品描述: Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales. On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.

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