晴天国际商业文化简明教程9787544655064妙淘

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库存42件

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作者[美] 米切尔何明霞王立非

出版社上海外语教育出版社

ISBN9787544655064

出版时间2018-11

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定价68元

货号9787544655064

上书时间2024-12-13

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商品描述: 目录
Chapter 1 Understanding Cultural Differences
Chapter 2 Basic Cultural Types
Chapter 3 The Impact of Culture
Chapter 4 The Globalization of Business
Chapter 5 Customs, Etiquette and Protocol
Chapter 6 Communicating across Cultures
Chapter 7 Non-Verbal Communication
Chapter 8 Written Communication
Chapter 9 Cultural Landmines for Women
Chapter 10 Gift Giving
Chapter 11 Humor across Cultures
Chapter 12. Cross-Cultural Meetings
Chapter 13 Cross-Cultural Negotiation
Chapter 14 Corporate Culture
Chapter 15 Corporate Ethics
Chapter 16 The Cross-Cultural Team
Chapter 17 Cross-Cultural Marketing
Chapter 18 Cross-Cultural Consultants
Key
Glossary

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