Next Generation Product Development

图书标准信息

• 作者 Michael McGrath 著
• 出版社 McGraw-Hill
• 出版时间 2004-04
• 版次 1
• ISBN 9780071435123
• 定价 367.30元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 352页
• 正文语种 英语

【内容简介】

'McGrathhasagaincraftednewideastodriveproductdevelopment'-WilliamA.KozyPresident,BDDiagnostics.Thisisamanager'sguidetoharnessing-andgainingmaximumcompetitiveadvantagefrom-today'smostcompellingproductdevelopmentpractices.AquartercenturyafterMRParrivedtotransformtheglobalmanufacturingarena,"NextGenerationProductDevelopment"-writtenbyPRTMcofounderandPACE[registered]developerMichaelMcGrath-promisestorevolutionizenewproductdevelopment.Letitscombinationofreal-worldpracticeandcutting-edgeinsightshowyouhowtoconsistentlyincreaseyourorganization'sR&Dproductivityby30to50percent-andtransformyouintoanR&Dleader.'IrecommendthatseniorR&Dmanagers,enterpriseITplanners,chiefinformationofficers,chieftechnicalofficers,andchiefoperatingofficersreadanddiscussthisbook.Itwouldhelpthemimprovecorporatefocusonhowtoachieveamoreholistic'real-time'environmentformanagingproductstrategyandproductdevelopment'-MarcHalpernResearchDirector,ProductLifeCycleManagement,GartnerResearch.'MichaelMcGrathledarevolutioninproductdevelopmentwithPACE[registered]inthe1990s.In"NextGenerationProductDevelopment",heonceagainprovidescriticalinsightsonanissueeveryCEOfaces-howtogetmoreoutofyourR&Dinvestment'-R.ErnestWaaserPresidentandCEO,Hill-RomCompany,Inc.'R&Defficiencyisthechallengeofthenewmillennium.Itisasurvivalimperative.Earlyadoptersofthemanagementpracticesdefinedin"NextGenerationProductDevelopment"willbuildasignificantandsustainablecompetitiveadvantage'-TomPorterChiefTechnicalOfficer,SeagateTechnology.'Onceagain,MichaelMcGrathandPRTMprovidearoadmapforgainingcompetitiveadvantagethroughproductdevelopment.Thefocusonproductivityimprovementistimely,aswestrugglewiththeneedformorenewproductsandtighterdevelopmentbudgets'-MarkStasellVPandGeneralManager,InternationalTruckandEngineCorporation.'Thenextgenerationofproductdevelopmentmanagementismanytimesmorecomplexthanitspredecessor...thosewhomasteritearlywillachievecompetitiveadvantagesthatwillnotbeeasytocopy.It'soneofthoseopportunitiesinbusinesswheregreatcompaniesseeanopportunity,masteritbeforeothers,andachieveasustainablecompetitiveadvantage'-FromthePreface.Productdevelopmentisaprocessthat,likeanyother,isbothmanageableandimprovable."NextGenerationProductDevelopment"helpsyoustayattheforefrontofthenewestinproductdevelopmentinnovation,asitintroducesandexaminesthenewestgenerationofpracticesinwhichthefocushaschangedfromreducingtime-to-markettomanagingandimprovingproductivity.Inotherwords,developingmorenewproductsthanyourcompetitorswithalowerinvestmentofvaluablefirmresourcescanbeanavenuetodrasticallyincreasingyourcompany'simageandprofits.Thisstraightforward,step-by-stepguide-instructiveandinvaluableforR&Dexecutivesandmanagers-isalsoimportantforanyonelookingtounderstandandutilize"newgeneration"productdevelopmentmanagementpractices.Threekeyareasexploredinclude:ResourceManagement-ideasforincreasedcapacityutilizationandutilizationmanagementleadtoanoutlineforfullyintegratedresourcemanagement;ProjectManagement-fromenterpriseprojectmanagementtocontext-basedknowledgemanagement,techniquesforbridgingthegapbetweeninitialandfinalstagesareoffered;and,PortfolioManagement-methodologiesareestablishedfordynamicportfolioandpipelinemanagement,comprehensivefinancialmanagementofR&D,andintegratedproductstrategy.Today'smostsuccessfulandinnovativeproductdeveloperswillharnessthelatestconcepts,frameworks,andtechnologies,andplacethemselvesattheforefrontofthebattleforcompetitivesuperiority."NextGenerationProductDevelopment"explorestoday'smostrevolutionaryprocesses,revealshowtheyarebeingenabledbyconstantlyevolvingnewenterprisesoftware,andpromisestoexplodethepossibilitiesofwhatyoucanaccomplishintheexcitingnewgenerationofproductdevelopment.MichaelMcGrathisthecofounderofglobalmanagementconsultancyPittiglioRabinTodd&McGrath(PRTM).McGrathisaworld-renownedexpertonproductdevelopmentandstrategy.HeledPRTM'sdevelopmentoftheProductandCycle-TimeExcellence[registered](PACE[registered])methodologyandisfounderandchairmanofIntegratedDevelopmentEnterprise(IDe),apioneerinenterprisesoftwareforproductdevelopment.Indemandaroundtheglobeasakeynotespeaker,McGrathcoauthored"SettingthePACEinProductDevelopment"and"ProductStrategyforhigh-TechnologyCompanies"andhaswrittenanumberofinfluentialarticlesoninternationalmanufacturing,productdevelopment,andtrendsinthehigh-technologyarena.

【作者简介】

MichaelMcGrath(Waltham,MA)isaworldrenownedexpertonproductdevelopmentandstrategy.CofounderofglobalmanagementconsultantsPittiglioRabinTodd&McGrath,heledthefirm'sdevelopmentofthenowwidelyadoptedProductAndCycle-timeExcellence?(PACE?)methodology.