The Real Thing is a portrait of America’s most famous productand the people who transformed it from mere soft drink to symbol offreedom. With fresh insights and a penetrating eye, New York Timesreporter Constance L. Hays examines a century of Coca-Cola historythrough deft portraits of the charismatic, driven men who usedluck, spin, and the open door of enterprise to turn a beverage withno nutritional value into a remedy, a refreshment, and aninternational object of consumer desire. The rise of Coke is also acatalog of carbonation, soda fountains, dynastic bottlingbusinesses, global expansion, and outsize promotional campaigns,not all of which succeeded. By examining relationships at everylevel of the company, Hays reveals the psyche of a great Americancorporation–and also tells a larger story about business and thisnation’s culture.
【作者简介】
Constance L. Hays has worked as a reporter for The News andObserver in Raleigh, North Carolina, and, since 1986, for The NewYork Times, where she covered the food and beverage industry forthree years. She lives in New York City with her husband, John A.Hays, and their three children.
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