创意版式设计

图书标准信息

• 作者 王绍强 著
• 出版社 大连理工大学出版社
• 出版时间 2011-08
• 版次 1
• ISBN 9787561164440
• 定价 280.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 255页
• 正文语种 英语

【内容简介】

henweread，whatinspiresusmostmaynotbetheabsorbingcontentorbeautifulpictures，butrathertheeye-catchinglayoutanddesignoftheprintmaterials.Thefunctionofthelayoutistocommunicate.Howcanwegoaboutorganisinginformationinsuchawayastomakeitnotonlymorereadableandlegible，butalsomoreexcitingandappealingtoreaders？Designersmusttakeintoaccountmyriadissuesinordertofindaproperbalancebetweenthecontentandtheirvisions.Evenbeforeadesignerstartstodesign，alayoutdesignerhastodecidetheformat，proportion，grid，typefacesandtakeintoconsiderationmanycomplexproblemsthatmightariseinrelationtothedesignofabookormagazine.Ideally，thefirststepistodecidethesizeandproportion.Mostofthetime，thisstepisalreadydecidedbeforehand，anddesignersarenotinvolvedintheprocessandunabletoundoit.Certainstandardformatsaremostlikelytobeusedinordertocutcosts，butthereisnomagicformulaastothebestsolution.TheFibonacciseriesorgoldenratioproportionmaybeagoodhinttogettheballrolling.Wecoulddecidethesizeandproportionbasedonthepurposeofthebook，catalogue，andmagazineandhowtheyaretobehandled.Thenextstepwouldbedesigningthegridsystem.Gridsseemveryharmlessandsimplebutatthesametime，theymaywellbethehardestpartofdesigningthelayout.Itmaytakeadayortwojusttodesignthegrid.Indesigningthegrid，oneneedstoconsidertheproportionofthepicturesandthelengthofthetext.Mostofthetime，ifthegridhasbeensetbeforethematerials，thetextandpictureswillendupnotfittingthegrid：asituationthatshouldbeavoided.Withtheaidofcomputersoftware，creatinglayouthasneverbeeneasier，butsadlymanyunprofessional"designers"failtomakeuseofsuchresources.Withoutthefundamentaloftypography，itwouldbeimpossibletomakeabeautifulandtimelesslayout.TypographXistheartofarranging，composinganddesigningtheletterformasadisplayortextsothatitisefficientandenjoyabletoread.Whatdoesittaketomakeabeautifullayout？Isitthetypefaceschosen，thesizeofthebookorthepicturesthemselves？Whendesigningabook，everylittlematterhastobeporedoverfromallangles.Howdoyounormallyevaluateachef？Who'sthebetterpractitioner:thechefwhocanmakegoodfoodoutofordinaryingredientsortheonewhocanmakeagreatmealusingthefreshestmaterials？Thesamequandaryappliestodesigners.Thebetterthechoiceofsize，typefaces，andmaterialsused，thebettertheendresultwillbe.Astimeconstraintsaredecisive，mostdesignersoftenoverlookthemicro-aestheticinthedesign.However，themicro-aestheticmakesacleardistinctionbetweengoodandexcellent.Mostpeoplewillnotbeconsciouslyawareoftheseelements，butgenerally，theycanfeelthem.Thereareseveralstylesandsolutionsindesign，withnohardandfastruletofallbackon.However，firstandforemost，designersmustbeabletoidentifythemostappropriatestepstoovercomespecificproblems.Oncethesehavebeensolved，onlythencanadesignersetaboutrefiningthedesigntomakeitmoreexciting.

【目录】

FOREWORD
BOOKS
MAGAZINES
POSTERS
INDEX
ACKNOWLEDGEMENTS