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耐克效应英文原版 The Nike Effect

本书个别图文内容表述不太恰当之处，已做轻微处理，不影响整体阅读，请知悉

121 7.9折 153 九五品

库存2件

广东广州

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作者Joshua Hunt

出版社Melville House

ISBN9781612198439

出版时间2020-02

印刷时间2020-02

印数1千册

装帧平装

开本32开

纸张轻型纸

页数320页

字数1千字

定价153元

上书时间2024-10-26

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商品详情

品相描述：九五品

商品描述: 基本信息

Format Paperback | 320 pages

Dimensions 140 x 207 x 24mm | 316g

Publication date 02 Apr 2020

Publisher Melville House Publishing

Language English

Edition Statement Reprint

ISBN13 9781612198439

页面参数仅供参考，具体以实物为准

书籍简介

正如几十年来的头条新闻所证实的那样，为了获胜，耐克什么都做得出来。虐待员工、消除竞争和保密都是剧本一部分。

也许没有比耐克在俄勒冈大学正在进行的实验更清楚的例子了，该公司在那里捐赠了超过5亿美元来换取高知名度的品牌机会。但正如记者约书亚·亨特(Joshua Hunt)在这一戏剧性的揭露中所显示的那样，俄勒冈州为这种高利润的合作关系付出了高昂的代价。

亨特在书中揭露了隐瞒大学记录的行为，对大学运动员隐藏的性侵犯指控，以及企业对学术和校园生活越权的案例——所有这些都揭示了一所大学就像一所企业，由美国人喜欢的“鞋狗”（Shoe Dog）发号施令。

远远不止的是：从电视转播交易到大学体育比赛的方式，耐克的资金影响了一切；从俄勒冈大学的校园景观到那里进行的研究类型。

“A page-turner…as suspenseful as a late drive in the fourth quarter to win a championship.”—Los Angeles Review of Books

**A New York Post Best Book of the Year**

As decades of headline news stories attest, there is nothing Nike won’t do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook.

There is perhaps no clearer example of this than Nike’s ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership.

Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots.

And it doesn’t stop there: Nike money has shaped everything from Pac 10 televsion deals to the way the college sports are played; from the landscape of Oregon’s campus to the types of research conducted there.

Encompassing more than just sports and the academy, The Nike Effect, published originally in hardcover as University of Nike, is a riveting story about the future of our public institutions and our society.

作者简介

约书亚·亨特(Joshua Hunt)是路透社驻东京前驻外记者。他的作品还出现在《纽约客》、《纽约时报》、《彭博商业周刊》、《加州周日》和《返祖》杂志上。他毕业于哥伦比亚大学新闻研究生院，曾在托尼·斯塔比尔新闻调查中心工作，并获得林顿奖学金。

Joshua Hunt is a former foreign correspondent for Reuters in Tokyo. His work has also appeared in the New Yorker, The New York Times, Bloomberg Businessweek, The California Sunday Magazine, and The Atavist Magazine. He is a graduate of the Columbia University Graduate School of Journalism, where he was a fellow at the Toni Stabile Center for Investigative Journalism and a recipient of the Lynton Fellowship in Book Writing.