连锁企业信息管理与实训（第2版）

图书标准信息

• 作者 史严梅
• 出版社 北京交通大学出版社
• 出版时间 2018-07
• 版次 2
• ISBN 9787512135734
• 定价 32.00元
• 装帧 其他
• 开本 16开
• 纸张 胶版纸
• 页数 177页
• 字数 258千字

【内容简介】

本书在讲授理论知识的同时，注重实际应用能力的培养和岗位技能的训练。全书共分为六个模块。模块一从专业基础的角度系统介绍了连锁企业信息管理系统及其开发方法；模块二从具体应用的角度阐述了连锁企业前台管理、后台管理操作流程；模块三和模块四介绍了决策支持系统、网络支持管理、连锁店POS机的使用与维护、条码技术；模块五讨论了连锁企业电子商务的应用问题；模块六突出对学生进、销、存操作技能的培养，介绍了连锁信息系统操作流程。
  本书可作为高职高专连锁经营与管理专业的教材，也可供社会相关人士参考。

【目录】

模块一　连锁企业信息管理系统···································································· 1

项目一　连锁企业信息管理系统概述···························································· 2

项目二　连锁企业信息管理系统开发·························································· 13

 

模块二　连锁企业前后台管理····································································· 23

项目一　连锁企业前台销售及管理····························································· 24

项目二　连锁企业后台管理····································································· 46

 

模块三  连锁企业后台决策与网络支持管理····················································· 71

项目一　后台决策支持系统····································································· 72

项目二　网络支持管理··········································································· 83

项目三　连锁店POS机的使用与维护························································· 90

 

模块四  连锁企业条码技术········································································ 99

项目一　商品编码技术·········································································· 100

项目二　条码技术··············································································· 107

项目三　射频技术··············································································· 121

 

模块五  连锁企业电子商务······································································· 129

项目一　电子商务的产生与发展······························································ 130

项目二　电子商务发展带来的机遇与挑战··················································· 137

项目三　连锁企业电子商务策略······························································ 144

 

模块六  连锁企业信息管理实训································································· 153

实训项目一　基本资料设置···································································· 154

实训项目二　供应商管理与商品管理························································· 156

实训项目三　采购管理·········································································· 158

实训项目四　收银机管理······································································· 160

实训项目五　库存管理·········································································· 162

实训项目六　盘点管理·········································································· 164

实训项目七　促销管理及会员管理···························································· 166

实训项目八　销售数据统计分析······························································ 168

 

综合模拟练习一····················································································· 170

综合模拟练习二····················································································· 173

综合模拟练习三····················································································· 176

 

参考文献····························································································· 178