高职经管类精品教材：国际商务函电

图书标准信息

• 作者 张颖 编
• 出版社 中国科学技术大学出版社
• 出版时间 2009-08
• 版次 1
• ISBN 9787312025112
• 定价 22.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 196页
• 字数 249千字
• 正文语种 简体中文，英语

【内容简介】

《国际商务函电》以项目为导向，以能力培养和训练为核心，从实际工作任务出发，按照工作过程展现了完整的对外交易磋商的流程。全书首先介绍了国际商务函电的格式和写作原则，其次从十一个方面展示了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理等交易磋商内容。
《国际商务函电》可作为高等学校国际商务类专业及相关经济贸易类专业的教材，还可作为国际商务工作者的参考书和自学用书。同时《国际商务函电》的目标渎者也可定位于“有志于或刚到外贸类公司工作以及工作了两三年的青年业务员”。

【目录】

前言
BusinessletterWriting
WorkingTask
TaskDescription
WritingSkill
SkillTraining

Project1EstablishingBusinessRelations
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project2EnquiriesandReplies
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project3OffersandCountOffers
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
ValueaddedReading

Project4SalesPromotion
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project5ConclusionofBusiness
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project6TermsOfPayment
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project7Packing
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project8Shipment
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project9Insurance
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project10ClaimandSettlement
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading

Project11Agency
WorkingTask
TaskDescription
WritingSkill
UsefulMenus
BusinessLetters
Notes
SkillTraining
Value-addedReading
例信附录
KeystoSkillTraining