电子商务英语教程
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作者张强华 郑聪玲 司爱侠
出版社机械工业出版社
出版时间2018-07
版次1
装帧其他
货号9787111602125
上书时间2024-11-13
商品详情
- 品相描述:全新
图书标准信息
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作者
张强华 郑聪玲 司爱侠
-
出版社
机械工业出版社
-
出版时间
2018-07
-
版次
1
-
ISBN
9787111602125
-
定价
49.00元
-
装帧
其他
-
开本
16开
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纸张
胶版纸
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页数
257页
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字数
404千字
- 【内容简介】
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《电子商务英语教程》选材广泛,覆盖了电子商务的类型、电子商务解决方案、B2B、B2C、在线销售、电子商务网站建设与营销、电子商务网站的SEM 和SEO、O2O、电子商务支付系统、电子商务安全技术、移动电子商务、电子商务与大数据、电子商务与云计算、购物车软件、计算机网络、无线网络、互联网、物流以及利用社交媒体营销等内容。
《电子商务英语教程》每一个单元都由以下几部分组成:课文—选材得当、面广实用;单词—给出课文中出现的新词,读者由此可以积累电子商务专业的基本词汇;词组—给出课文中的常用词组;缩略语—给出课文中出现的、业内人士必须掌握的缩略语;注释讲解—进一步讲解课文中出现的疑难知识,扩大读者的阅读面;习题—既有针对课文的练习,也有针对行业考试的练习;阅读材料—进一步扩大读者的视野;参考译文(Text A)—供读者对照学习。本书课文配有音频材料,扫描二维码即可收听;扫描相应的二维码还可以免费获得本书的词汇总表,既可用于复习和背诵,也可作为小词典随时查阅。另外,《电子商务英语教程》还配有PPT、参考答案等资料。
《电子商务英语教程》既可作为高等院校本、专科电子商务相关专业的专业英语教材,也可供从业人员自学,还可作为培训班的培训用书。
- 【目录】
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前言
Unit 1
Text A
What Is E-commerce?
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce and Selling Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
E-commerce Advantages and Disadvantages
参考译文:什么是电子商务?
Unit 2
Text A
How to Choose an E-commerce Business Model
New Words
Phrases
Abbreviations
Exercises
Text B
Business-to-Business
New Words
Phrases
Abbreviations
Exercises
Reading Material
About E-commerce
参考译文:如何选择电子商务商业模式
Unit 3
Text A
What Is a Computer Network?
New Words
Phrases
Abbreviation
Exercises
Text B
A Basic Guide to the Internet
New Words
Phrases
Abbreviations
Exercises
Reading Material
Network Security
参考译文:什么是计算机网络?
Unit 4
Text A
How to Build an E-commerce Website
New Words
Phrases
Abbreviations
Exercises
Text B
Website Navigation and Its Impact onE-commerce
New Words
Phrases
Exercises
Reading Material
Shopping Cart Software
参考译文:如何建立电子商务网站
Unit 5
Text A
Five Ways to Market Your E-commerce Site
New Words
Phrases
Abbreviations
Exercises
Text B
E-commerce Supply Chain Management:Reducing Cost and Inefficiency
New Words
Phrases
Abbreviations
Exercises
Reading Material
Online Advertising
参考译文:电子商务网站营销的五种方法
Unit 6
Text A
Web Traffic
New Words
Phrases
Abbreviations
Exercises
Text B
Conversion Rate Optimization
New Words
Phrases
Abbreviations
Exercises
Reading Material
PageRank
参考译文:网络流量
Unit 7
Text A
Essential SEO Strategies for E-commerce Sites
New Words
Phrases
Abbreviations
Exercises
Text B
Best Practices That Could Double
E-commerce Sales
New Words
Phrases
Abbreviations
Exercises
Reading Material
Top Ten SEM Optimization Tips for E-commerce Sites
参考译文:电子商务网站的基本SEO 策略
Unit 8
Text A
The Ways to Track Online to Offline Conversions (and Vice Versa)
New Words
Phrases
Abbreviations
Exercises
Text B
Benefits of Social Media Marketing
New Words
Phrases
Exercises
Reading Material
E-commerce Legals and Law
参考译文:跟踪线上到线下(反之亦然)的转化方法
Unit 9
Text A
E-commerce Payment System
New Words
Phrases
Abbreviations
Exercises
Text B
Understanding Online Payment Services
New Words
Phrases
Exercises
Reading Material
Safe Online Payment Methods
参考译文:电子商务支付系统
Unit 10
Text A
The Basics of Website Security for E-commerce Retailers
New Words
Phrases
Abbreviations
Exercises
Text B
How to Stay Safe When Shopping Online
New Words
Phrases
Abbreviations
Exercises
Reading Material
Ways to Protect Your E-commerce Site from Hacking and Fraud
参考译文:电子商务零售商网站安全的基础
Unit 11
Text A
Mobile Commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Mobile Marketing
New Words
Phrases
Abbreviations
Exercises
Reading Material
Mobile Payment
参考译文:移动商务
Unit 12
Text A
A Guide to Using CRM in E-commerce
New Words
Phrases
Abbreviations
Exercises
Text B
Reverse Logistics in E-commerce
New Words
Phrases
Exercises
Reading Material
Electronic CRM
参考译文:电子商务中使用CRM的指南
Unit 13
Text A
Benefits of Big Data for E-commerce Companies
New Words
Phrases
Abbreviations
Exercises
Text B
Cloud Computing and Its Effect on E-commerce
New Words
Phrases
Abbreviations
Exercises
Reading Material
The Benefits of Cloud Computing to the E-commerce Industry
参考译文:大数据对电子商务公司的益处
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