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国际营销英语翁凤翔,裴妍莉　著上海交通大学出版社

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作者翁凤翔,裴妍莉　著

出版社上海交通大学出版社

ISBN9787313145116

出版时间2016-05

版次1

装帧平装

开本16开

纸张胶版纸

页数255页

字数99999千字

定价49元

货号9787313145116

上书时间2024-10-15

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品相描述：八五品

商品描述: 基本信息
书名:国际营销英语
定价：49.00元
作者:翁凤翔,裴妍莉　著
出版社：上海交通大学出版社
出版日期：2016-05-01
ISBN：9787313145116
字数：523000
页码：255
版次：
装帧：平装
开本：16开
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内容提要

目录
Unit 1 General View of International Marketing 国际营销概述 PartI Reading Text 1 Nature of Marketing Text 2 Nontraditional Marketing Part II Listening What is Marketing? Part III Chinese Summary PartIV Word Study Part V ExercisesUnit 2 Market 市场 PartI Reading Text 1 Market Segmentation Text 2 Target Market Part II Listening Defining the Market Part III Chinese Summary PartIV WordStudy Part V ExercisesUnit 3 Marketing Mix 营销组合 PartI Reading Text 1 About Marketing Mix Text2 USPandAIDA Part II Listening Part 1I Listening Distribution Part 111 Chinese Summary Part IV Word Study Part V ExercisesUnit 8 Branding/品牌策略 Part1 Re Text 1 What ls Branding? Text 2 Brand, Trademark and Branding Part 11 Listening How to Brand a Product Part 111 Chinese Summary Part IV Word Study Part V ExercisesUnit 9 Positioning/定位策略 Part I Reading Text 1 Concept of Positioning Text 2 How to Position a Product Part 11 Listening Responding to a Changing Market--Product Repositioning Part 111 Chinese Summary Part 1V Word Study Part V ExercisesUnit 10 SWOT and PEST Analysis Templates/态势分析与宏观环境分析模型 Part I Reading Text 1 SWOT Analysis Text 2 PEST Analysis Identifying "Big Picture" Opportunities and Threats (1) Part II Listening PEST Analysis Identifying "Big Picture" Opportunities and Threats (2) Part III Chinese Summary Part IV Word Study Part V ExercisesUnit 11 Marketing Research/行销调研 Part I Reading Text 1 How to Do Marketing Research Text 2 PrimaryData Part II Listening Secondary Data Analysis Part III Chinese Summary Part IV Word Study Part V ExercisesUnit 12 Marketing Environment 营销环境 PartI Reading Text 1 Marketing Environment Text 2 Technological Environment Part II Listening Cultural Environment Part III Chinese Summary Part IV Word Study Part V ExerUnit 13 E．marketing 电子营销 PartI Reading Text 1 Features of E-marketing Text 2 OptionsforE-marketing Part II Listening The Three Most Important Issues in Internet Marketing Right Now Part III Chinese Summary Part IV Word Study Part V ExercisesUnit 14 Customers 客户 PartI Reading Text 1 How YOU Treat Your Smallest Customers Is What Matters Text 2 A Simple Way to Get to Know Your Customers Part II Listening How to Build a Truly Customer-Centric Company Part III Chinese Summary Part IV Word Study Part V ExerUnit 15 Marketing Strategy 营销策略 PartI Reading Text 1 The Holis-tic Approach to Marketing Text 2 Locating and Evaluating Sites Part II Listening Implementing Marketing Strategy Part III Chinese Summary Part IV Word Study Part V ExercisesUnit 16 Marketing Management营销管理 Part I Reading Text 1 Learning to Manage and Managing to Learn Text 2 A Survey of Customer Satisfaction Management Part II Listening Internal Barriers Part III Chinese Summary Part IV Word Study Part V Exercises
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