经贸英语阅读
全新正版 现货速发
￥ 16.9 5.3折 ￥ 32 全新
库存8件
江苏无锡
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作者无 著作 胡小平 编者
出版社对外经济贸易大学出版社
ISBN9787566309624
出版时间2014-02
装帧平装
开本其他
定价32元
货号1200895555
上书时间2024-12-04
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目录
Chapter One Economics经济学
Text A Microeconomics and Macroeconomics
Text B The Income―Expenditure Model
Text C Economics Basics：Production Possibility Frontier(PPF)and Oppoaunity Cost
Chapter Two Development Economics发展经济学
Text A What Is Development Economics?
Text B The HarrodDomar Growth Model
Text C China：Promcting the Environment and Improving Livelihoods of Farmers
Chapter Three International Economics国际经济学
Text A What Is International Economics?
Text B The International Economy
Text C FactorEndowment Theory
Chapter Four International Trade Theories国际贸易理论
Text A Absolute Cost Theory
Text B Comparative Cost Theory
Text C The World Trade Organization
Chapter Five International Trade Policies and Measures国际贸易政策与措施
Text A Free Trade or Protectionism?
Text B Free Trade in Asian Style
Text C Trade Policy Tools
Chapter Six International Trade Practice国际贸易实务
Text A Incoterms 2010
Text B Cargo Insurance Guide
Text C Letter of Credit(L／C)
Chapter Seven International Business Negotiation国际商务谈判
Text A A Beginner’S Guide to International Business Negotiations
Text B United States Business Etiquette
Text C Eight Steps to Success in NegotiatingImportance of Business Negotiating
Chapter Eight International Finance国际金融
Text A The IMF’S Role at a Glance
Text B Exchange Rates
Text C Effort to Balance International Payments
Chapter Nine Monetary Banking货币银行学
Text A Money and Banks
Text B WhO Needs a Swiss Bank?
Text C What Is Money?
Chapter Ten International Investment国际投资
Text A Foreign Direct Investment
Text B Trends and Recent Developments in Foreign Direct Investment
Text C China Is the Most Promising Source of FDI
Chapter Eleven Accountancy会计
Text A Accounting and Auditors
Text B Marsh to Make Payments More Transparent
Text C Accounting for Advertising Costs
Chapter Twelve International Business Law国际商法
Text A Formation of Agency
Text B Contract Law
Text C What Is Consideration?
Chapter Thirteen Marketing市场营销
Text A What Is Marketing?
Text B Four Principles of Marketing Strategy in the Digital Age
Text C Customer Retention：The Key to Growth and Profit
Chapter Fourteen Economic Management经济管理
Text A Virtual Economic Management
Text B Less Government Better for Business?Not If History Provides a Guide
Text C Social Security Crisis?Not If the Wealthy Pay Their Way
Appendix Business Terms(English and Chinese Interpretations)商务术语(英汉释义)
内容摘要
胡小平编著的《经贸英语阅读(第2版)》用英语介绍经济学、发展经济学、靠前经济学、靠前贸易理论、靠前贸易政策与措施、靠前贸易实务、靠前商务谈判、靠前金融、货币银行学、靠前投资、会计、靠前商法、市场营销和经济管理等领域的某些相关专业知识，同时通过课后练习让读者巩固所学内容，提高英语应用能力，从而达到培养“两条腿走路”的复合型人才之目的。
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