会展实务英语(第2版)
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天津西青
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作者蔡龙文，黄冬梅 主编
出版社对外经济贸易大学出版社
ISBN9787566315755
出版时间2023-10
装帧平装
开本16开
定价36元
货号1201360133
上书时间2024-10-18
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目录
Module 1 Services before an Exhibition
Unit 1 Promoting an Exhibition推广展会
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Unit2 Making Exhibiting Arrangements安排参展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Movingin an Exhibition进驻展馆
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客户
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products推介产品
Task 1 PresentingProducts
Task 2 TalkingwithVisitorsaboutNewProducts
Task 3 LearningtoPresentEffectively
Unit 6 Negotiating Business洽谈业务
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packingand Insurance
Unit 7 Signinga Contract签订合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Unit 8 Following up Business跟进业务
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results分析会展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition推广展会
Unit 2 Making Exhibiting Arrangements安排参展
Unit 3 Moving in an Exhibition进驻展馆
Unit 4 Receiving Clients接待客户
Unit 5 Presenting Products推介产品
Unit 6 Negotiating Business洽谈业务
Unit 7 Signinga Contract签订合同
Unit 8 Following up Business跟进业务
Unit 9 Analyzing Exhibition Results分析会展成效
Appendices
Appendix 1 附录1 常用外贸专业术语缩略词
Appendix 2 附录2 国际展览专业术语
Appendix 3 附录3 部分展览专业网站
References 参考文献
内容摘要
《会展实务英语（第二版）》以行动导向理论为指导，从涉外会展服务与接待工作过程与典型的工作任务出发，创建基于行动领域的学习情境，组织教学内容，以期让学习者通过大量的任务与项目学习，建构其涉外会展工作的岗位英语能力。《会展实务英语（第二版）》遵循职业针对性、岗位实用性、实践可操作性原则，优化实训课程结构和内容，方便教师使用以学习者为中心，教学做合一、理论与实践合一、工学结合的教学模式，开展会展服务与接待英语教学。
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