商务英语精读(第3册)
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天津西青
认证卖家担保交易快速发货售后保障
作者张中宁
出版社首都经济贸易大学出版社
ISBN9787563820429
出版时间2013-03
装帧平装
开本其他
定价28元
货号1200449039
上书时间2024-10-18
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目录
Unit 1 Motivations to Go Abroad
Section One: Business Communications
Making an Offer
Section Two: Text
Motivations to Go Abroad
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Concerns and Problems of Going International
Unit 2 International Market Research
Section One: Business Communications
Doing Business in China
Section Two : Text
International Market Research
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Research in Management
Unit 3 Determining Research Objectives
Section One: Business Communications
Decision Making in China
Section Two: Text
Determining Research Objectives
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Using Aims and Objectives to Create a Business Strategy
--Experience From Kellogg
Unit 4 What Is Marketing
Section One: Business Communications
Product Presentation
Section Two : Text
Marketing
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Marketing Is All Around Us
Unit 5 The Marketing Process
Section One: Business Communications
Marketing Strategy
Section Two: Text
The Marketing Mix
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Market Segmentation
Unit 6 Target Market Selection
Section One: Business Communications
Developing a New Market
Section Two : Text
How to Select Target Market
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Estimating Market Potential
Unit 7 Marketing in the 21st Century
Section One: Business Communications
Counter-Offer
Section Two: Text
Global Marketing in the Twenty-first Century
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Managing the Marketing Efforts
Unit 8 Business Negotiation
Section One: Business Communications
Meeting a Trade Delegation
Section Two: Text
Steps of Business Negotiation
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Negotiating Skills
Unit 9 Establishment of Contract
Section One: Business Communications
Contract Negotiation -- Price
Section Two: Text
Fundamentals of a Contract
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Breach of Contract
KEY TO EXERCISES
附录一 全国国际商务英语考试（二级）大纲
附录二 全国国际商务英语考试（二级）样题
附录三 全国国际商务英语考试（二级）口试样卷
附录四 全国国际商务英语考试（二级）样题参考答案
附录五 全国国际商务英语考试（二级）样题听力原文
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