目录 General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner Intercultural Communication for a Global Society D. Raylleisey A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen Adapting to a New Culture: An Integrative Communication Theory Young YunKim Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia Cultural Constraints in Management Theories GeertHofstede Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo Gender- Related Differences in Intercultural Communication Andrea Graf Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij Visual Advertising across Cultures PauIMessaris The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman Pragmatic Diversity, Pragmatic Transfer, and Cultural Identity Yuxinjia Hispanic Ad Agencies: Taking the Pulse of Their Market Felipe Korzenny, Maria Garcia Inglessis Brand-Building in the Chinese Social and Cultural Contexts: Characteristics, Trends, and Problems JunhaoHong, Xianhong Chen Is the Chinese Self-Construal in Transition? Nagesh Rao, Arvind Singhal, Li Ren, Jianying Zhang Touring Culture(s): Intercultural Communication Principles and Intemational Tourism Sundae R. Bean, Judith N. Martin
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