跨境电商英语教程(新视界商务英语系列教材)
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浙江嘉兴
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作者编者:刘白玉//王晓霞//高金岭|责编:邵振贤|总主编:刘白玉
出版社中国人民大学
ISBN9787300304557
出版时间2022-03
装帧其他
开本其他
定价39元
货号31422489
上书时间2024-10-13
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目录
Chapter 01 Introduction to Cross-Border E-Commerce
Case Study China’s JD．com Pitches Cross-Border E-Commerce to UK SMEs
Text Chinese Cross-Border E-Commerce Overview
Joyful Moment The Best Salesman in the World
Chinese Culture Tour The History of Tea
Chapter 02 Platform Research of Cross-Border E-Commerce
Case Study Cross-Border E-Commerce in Russia Is Booming
Text Domestic Cosmetics Looking Pretty Overseas
Joyful Moment I'm Just Kidding
Chinese Culture Tour Chinese Paper-Cut
Chapter 03 Determining the Marketing Plan
Case Study Live-Streaming to Vitalize Cross-Border E-Commerce
Text Social Media Marketing for Businesses
Joyful Moment A Concert
Chinese Culture Tour The Beauty of Hanfu
Chapter 04 New Products Launch
Case Study Apple Inc．―Apple Park Visitor Center
Text Introducing a New Product in the Market
Joyful Moment The Mean Man's Party
Chinese Culture Tour Traditional Chinese Medicine
Chapter 05 Advertising and Marketing Planning
Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping
Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon． ae
Joyful Moment A Linguistics Professor Is Lecturing his Class
Chinese Culture Tour Confucianism
Chapter 06 Customer Service
Case Study Alibaba's Customer-Service Bot Upgraded Ahead of 11．11
Text How to Deliver an Excellent Customer Experience?
Joyful Moment New Employer
Chinese Culture Tour The Art of Chinese Dietary
Chapter 07 Logistics and Management
Case Study Supply Chain Transformation―Reduces Costs， Improves Service
Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics
Joyful Moment Expensive Price
Chinese Culture Tour A Brief Introduction of Calligraphy
Chapter 08 Data Analysis
Case Study Make Mother’s Day Profitable for Your Amazon Store
Text Are You Creating Your Amazon SKUs the Wrong Way?
Joyful Moment A Terrible Business
Chinese Culture Tour Suzhou Classical Gardens
Chapter 09 Marketing Modes of Cross-Border E-Commerce
Case Study IndiaMART―the Evolving B2B Marketplace
Text Top Global B2B E-Commerce Marketplaces
Joyful Moment It Is Too Much
Chinese Culture Tour Chinese Dining Culture
Chapter 10 Marketing Subject Positioning and Product Selection
Case Study Shanghai Asian Development Prosperous Import & Export Co． Ltd (ADP)―Offer Indian Clients Domestic Electronic Parts
Text Steps to Succeeding in Cross-Border E-Commerce
Joyful Moment Can I Hold You?
Chinese Culture Tour The Dragon-Boat Festival
内容摘要
“跨境电商英语”是跨境电商专业和方向的核心基础
课程，中国人民大学出版社与时俱进，组织18所高校和企业的28位教师和跨境电商企业经理编写了这部《跨境电商英语教程》。本教材的整体特点是：将跨境电商英语知识传授、能力培养与价值观塑造紧密融合。具体特点如下：1.内容系统、科学：涵盖跨境电商的所有主要
领域。2.理论与实践结合：邀请跨境电商企业一线经理参与教材策划和编写。3.适
合本科和高职高专：参编教师既有本科高校教师，也有高职高专高校教授跨境电商的教师，了解学生的实际需
求。4.知识前沿：所有素材均选自最新的官方网站及教材。5.案例教学法：每章均有案例。6.课程思政：选取中国元素、中国案例、中国文化。7.教辅齐全：包括课件、练习答案及3套试题及答案。学生学习本教材后，不仅能掌握跨境电商的主要
英语词汇及知识，而且能熟
悉跨境电商的整个流程及特点。
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