有效传播(注释版第10版英文大学人文经典教材)
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浙江嘉兴
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作者甘布尔
出版社海南出版社
ISBN9787544347846
出版时间2013-02
装帧其他
开本16开
定价132元
货号2455387
上书时间2024-10-13
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目录
ABOUT THE AUTHORS
PREFACE
ACKNOWLEDGMENTS
PART ONE
The Essentials of Communication
1 Communication:The Starting Line
2 Communicating in a Multicultural Society and Wodd
3 Communication and the Self-Concept: Who Are You?
4 Communication and Perception: I Am More Than a Camera
5 Language and Meaning: Helping Minds Meet
6 Nonverbal Communication: Silent Language Speaks
7 Listening, Feedback, and Critical Thinking
PART TWO
Interpersonal Communication
8 Understanding Relationships
9 Person to Person: Relationships in Context
PART THREE
Communicating in the Small Group
10 Groups and Teams: Strategies for Decision Making and Problem Solving 244
11 Leading Others and Resolving Conflict
PART FOUR
Communicating to the Public
12 The Speaker and the Audience: The Occasion and the Subject
13 Developing Your Speech: Supporting Your Ideas
14 Designing Your Speech: Organizing Your Ideas
15 Delivering Your Speech: Presenting Your Ideas
16 Informative Speaking
17 Persuasive Speaking
APPENDIX:
Person to Person: Interviewing
ONLINE UNIT
Mass Communication and Media Literacy
This section is found on the book's Online beaming Center
ANSWER KEY
GLOSSARY
NOTES
CREDITS
INDEX
内容摘要
特里·甘布尔、迈克尔·甘布尔编著的《有效传播》是传播学入门教材，书中系统地介绍了各种传播学原理、多渠道的个体沟通和群体传播方式。
《有效传播》为21世纪的传播学学生提供了参与性和互动性极强的学习方法，大量生动而真实的案例使得学生们能够切实掌握当今最先进的传播手段。
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