目录 Chapter One The Ultimate Goals and Basic Elements of Enterprise Management Part 1 The ultimate goals of enterprise Part 2 Overview of the basic dements of enterprise management Part 3 Enterprise management models and tools Chapter Two Vision, Mission and Shared Value Part 1 Vision and mission Part 2 Shared value--enterprise's core competence Part 3 Corporate culture Chapter Three Goals and Strategies Part 1 Goals of enterprise Part 2 Enterprise's strategy and its execution Chapter Four Systems and Processes Part 1 Policy--the foundation of systems and processes Part 2 The management of systems and processes Part 3 Organizational structure Part 4 Management, leader and staff Chapter Five Change Management Part 1 Change management Part 2 Change and transformation Part 3 Crisis and risk management Chapter six Step for Excellence Part 1 The elements of high performance enterprise Part 2 Innovation and high performance Part 3 From high performance to excellence Reference List
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