目录 Unit One Global Economy and Market Globalization Globalization of Markets Phases of Globalization Dimensions of Market Globalization Drivers of Market Globalization Firm-level Consequences of Market Globalization: Internationalization of the Firms Value Chain China in Global Economy Vocabulary
Unit Two International Business Introduction Activities in International Business The Nature of International Trade The Nature of International Investment Services Trade as Normal Products How does International Business Differ from Domestic Business? The Four Risks in Internationalization Who Participates in International Business? Why Should You Study International Business? Facilitator of the Global Economy and Interconnectedness Contributor to National Economy A Competitive Advantage for the Firm A Competitive Advantage for You Vocabulary
Unit Three Business Letter Writing Writing Principles of Business Letters Layout of Business Letters Letter Forms Semi-indented Letter Style Blocked Letter Style Addressing Envelopes Words and Expressions Commonly Used in Foreign Trade
Unit Four Establishing Business Relations Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Case Study Exercises
Unit Five Sales Promotion Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises
Unit Six Enquiries and Replies Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Case Study Exercises
Unit Seven Quotations, Offers and Counter-offers Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Case Study Exercises
Unit Eight Orders and Their Fulfilment, and Sales Contracts Ⅰ. The buyer’s obligations Ⅱ. The seller’s obligations Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Case Study Exercises
Unit Nine Terms of Payment Means of payment in international trade Bill of exchange Promissory Note Cheque (Check) Modes of International Payment Remittance Collection Letter of Credit (L/C) Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises
Unit Ten Insurance Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises
Unit Eleven Shipment Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises
Unit Twelve Complaints and Adjustments Specimen Letters Vocabulary Words and Expressions Commonly Used in Foreign Trade Preposition Business Conversations Useful Expressions Exercises
Unit Thirteen Exporting, Importing and Countertrade Exporting Advantages of Exporting Disadvantages of Exporting Procedures of Exporting A Systematic Approach to Exporting Importing Procedures of Import Countertrade Vocabulary
Unit Fourteen Foreign Direct Investment and Collaborative Ventures Trends in Foreign Direct Investment and Collaborative Ventures Motives for Foreign Direct Investment (FDI) and Collaborative Ventures Market-Seeking Motives Resource or Asset-Seeking Motives Efficiency-Seeking Motives Foreign Direct Investment Key Features of FDI Factors to consider in selecting FDI locations The Nature of Ownership in FDI International Collaborative Ventures Equity Joint Ventures Project-Based, Non-Equity Ventures Differences between these two types of collaborative ventures Managing Collaborative Ventures Understand Potential Risks in Collaboration Pursue a Systematic Process for Partnering Ensure Success with Collaborative Ventures Success Factors in Collaborative Ventures The Experience of Retailers in Foreign Markets Challenges of International Retailing International Retailing Success Factors Vocabulary
Unit Fifteen E-Commerce Reasons for the fast development of E-commerce Role of Intermediary in E-commerce Two modes of E-commerce How to start E-commerce Barriers to E-commerce development Vocabulary Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision, ICC(Publication no. 600) Appendix 2 Documents 中国人民保险公司 中华人民共和国海关出口货物报关单 出口货物订舱委托书 BILL OF LADING 中华人民共和国上海进出口 商品检验局 COMMERCIAL INVOICE 海运出口货物投保单 SALES CONFIRMATION PACKING LIST 主要参考书目
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