职场英语
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作者刘洪娇，陆军主编
出版社清华大学出版社
ISBN9787302450641
出版时间2016-10
装帧平装
开本16开
定价39.8元
货号8840684
上书时间2024-12-18
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作者简介
刘洪娇（1984-），硕士研究生，现任沈阳大学外国语学院讲师，研究方向为外国语言学及应用语言学，以及跨文化交际。主持、参与多项省级课题，出版专著一部。
目录
目录
Contents
001 Unit?1 Job?Interviews
Useful?Words?and?Expressions?/?002
Section?A Preparation?/?003
Text?A How?to?Prepare?for?a?Job?Interview?/?003
Text?B Don’t?Give?Answers,?Tell?Stories?/?004
Section?B Possible?Problems?/?007
Text?A Are?You?Over-Preparing?for?Your?Interview?/?007
Text?B Topics?to?Avoid?for?Job?Interviews?/?009
Section?C About?Salary?/?011
Text?A Salary?Negotiation?/?012
Text?B When?and?How?to?Disclose?Your?Salary?Requirements?/?013
Section?D Interview?Taboos?/?015
Text?A Ten?Things?Not?to?Say?in?a?Job?Interview?/?015
Text?B Please?Don’t?Do?These?Eight?Things?in?an?Interview?/?017
023 Unit?2 Business?Etiquette
Useful?Words?and?Expressions?/?024
Section?A Telephone?Etiquette?/?025
Text?A Business?Telephone?Etiquette??/?025
Text?B Tips?for?Great?Business?Phone?Call?Etiquette?/?026
Section?B Reception?Etiquette?/?029
Text?A How?to?Receive?Visitors?and?Behave?with?Them?in?Your?Office?/?029
Text?B How?to?Behave?as?a?Visitor?or?a?Guest?/?031
Section?C Meeting?Etiquette?/?033
Text?A Meeting?Etiquette?/?033
Text?B Business?Meetings?/?035
Section?D Table?Manners?/?037
Text?A Business?Lunch?Etiquette?in?China?/?038
Text?B Mind?Your?Table?Manners?/?039
045 Unit?3 Personal?Letters
Useful?Words?and?Expressions?/?046
Section?A Job?Hunting?/?047
Text?A Strategies?and?Techniques?for?Job?Search?Success?/?047
Text?B How?to?Write?an?Application?Letter?/?049
Section?B Recommendation??/?051
Text?A How?to?Make?a?Recommendation?Request?/?051
Text?B Recommendation?for?Employment?/?053
Section?C Resumes?/?056
Text?A Resumes?/?056
Text?B Functional?Resume?/?058
Section?D Leave?and?Notification?/?061
Text?A How?to?Write?a?Leave?of?Absence?Letter?/?061
Text?B Notice?/?062
068 Unit?4 Business?Letter
Useful?Words?and?Expressions?/?069
Section?A Invitation?/?070
Text?A Business?Invitation?Letter?/?070
Text?B Friendly?Invitation?Letter?/?071
Section?B Certification?/?073
Text?A How?to?Write?a?Certification?Letter?/?073
Text?B The?Certification?Letters?for?Employee?/?075
Section?C Complaint?/?077
Text?A How?to?Write?a?Complaint?Letter??/?077
Text?B How?to?Respond?to?a?Complaint?Letter?/?078
Section?D Introduction?/?080
Text?A Business?Introduction?Letter?/?081
Text?B How?to?Write?a?Self?Introduction?Letter?/?082
088 Unit?5 Business?Negotiation
Useful?Words?and?Expressions?/?089
Section?A Preparation?/?090
Text?A How?to?Plan?a?Negotiation?Meeting?/?090
Text?B Seven?Strategies?That?Boost?Negotiation?Success?/?091
Section?B Strategies?and?Skills?/?093
Text?A What?Is?Win-Win?Negotiation??/?094
Text?B The?Art?of?Negotiating?/?096
Section?C Closing?the?Deal?/?098
Text?A How?to?Successfully?Close?a?Negotiation?/?098
Text?B Five?Tips?for?Closing?the?Deal?in?Business?Negotiations?/?100
Section?D Dealing?with?Threats?/?103
Text?A? Five?Ways?to?Deal?with?Threats?during?a?Negotiation?/?103
Text?B How?to?Get?Tough?in?Your?Next?Negotiation??/?104
110 Unit?6 Production?and?Marketing
Useful?Words?and?Expressions?/?111
Section?A Introduction?/?112
Text?A How?to?Write?Product?Instructions?that?Really?Work?/?112
Text?B How?to?Design?a?Readable?User?Manual?/?114
Section?B Product?Development?/?117
Text?A The?Secret?to?Successful?Product?Design?Is?Simplicity?/?117
Text?B
Three?Ways?to?Use?Social?Media?for?Product?Research?and?Development?/?119
Section?C Service?Concept?/?121
Text?A Services?Marketing?—?Moment?of?Truth?/?122
Text?B Customer’s?Expectations?and?Delight?/?123
Section?D Market?Structure?/?125
Text?A The?Seven?Ps?of?Marketing?/?126
Text?B Market?Structures?/?127
133 Unit?7 Business?Communication
Useful?Words?and?Expressions?/?134
Section?A On?Business?/?135
Text?A How?to?Prepare?for?a?Business?Trip?/?135
Text?B How?to?Get?Organized?for?a?Business?Trip?/?137
Section?B Communication?with?Customers?/?139
?
Text?A How?to?Communicate?More?Effectively?with?Customers?/?139
Text?B Simple?Ways?to?Improve?Your?Communication?with?Clients?/?142
Section?C Communication?with?Employees?/?144
Text?A How?to?Communicate?Effectively?with?Employees?/?145
Text?B Better?Communicate?with?Remote?Startup?Employees?/?147
Section?D Communicate?with?/?149
Text?A How?to?Communicate?with?Your?Boss?/?150
Text?B How?to?Improve?Communication?with?Your?Boss?/?151
158 Unit?8 Personnel?Matter
Useful?Words?and?Expressions?/?159
Section?A Benefits?of?Company?/?160
Text?A Employee?Benefits?Questions?to?Ask?/?160
Text?B Benefits?of??Working?for?Small?Companies?/?162
Section?B Tax?Issues?/?164
Text?A Tax-Free?Benefits?for?Employees?in?the?US?/?164
Text?B Tax?Issues?/?166
Section?C Promotion??/?168
Text?A Should?You?Accept?a?Promotion?Without?a?Raise?/?169
Text?B Know?Yourself??When?to?Get?a?Promotion?/?171
Section?D Resignation?/?173
Text?A Tell?Your?Employer?You?Need?Change?/?173
Text?B Ready?to?Quit?Your?Job?/?175
181 Unit?9 External?Correspondence
Useful?Words?and?Expressions?/?182
Section?A Contacting?by?E-mail?/?183
Text?A The?Use?of?E-mail?in?Business?Communication?/?183
Text?B Effective?E-mail?Communication?/?185
Section?B Contacting?by?Fax?/?187
Text?A? Uses?of?Faxes?in?Business?/?187
Text?B How?to?Fax?over?the?Internet?/?189
Section?C Customer?Relationship?/?191
Text?A The?Secret?of?Better?Communication?with?Your?Customers?/?191
Text?B Effective?Communication?in?Customer?Service?/?193
Section?D Dealing?with?/?195
Text?A Customer?Complaints?Online?/?195
Text?B Difficult?Customers?/?197
204 Unit?10 Business?Training
Useful?Words?and?Expressions?/?205
Section?A Staff??Development?/?206
Text?A Training?Staff?/?206
Text?B Training?Can?Make?a?Difference?/?208
Section?B Assessing?Training?/?210
Text?A Assessing?Staff??Training?Needs?/?211
Text?B Assessment?to?Training?Goals?/?212
Section?C Team?Building?/?215
Text?A Team?Building?in?the?Workplace?/?215
Text?B Team?Work?and?Team?Building?Essentials?/?216
Section?D Corporate?/?219
Text?A What?Makes?Up?Your?Company?Culture??/?219
Text?B Examples?of?Corporate?Culture?/?220
226 Keys?
内容摘要
刘洪娇、陆军编著的《职场英语》是为大学在校生编写的实用性英语教材，旨在帮助学生在用英语交流的不同职场中建立信心，启发和创造环境，通过口语表达和讨论设定话题，接触到较正式的、用于各种职场的实用英语。本教材应用面广、实用性强，符合大学英语教学改革工作所确定的加强实用性英语教学，全面提高大学生英语应用能力的教改方向。
本教材由10个单元组成，内容涉及信函写作、商务会议、谈判、求职面试等与职场英语相关的各个方面。各单元均由情景对话、背景知识和实践练习这三部分构成。
实践练习包括口语练习和书面练习，力求将课堂
知识应用到实际，成为本教材改进增强的重点之一，也不失为其亮点之一。
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精彩内容
《职场英语》是为大学在校生编写的实用性英语教材，旨在帮助学生在用英语交流的不同职场中建立信心，启发和创造环境，通过口语表达和讨论设定话题，接触到较正式的、用于各种职场的实用英语。本教材应用面广、实用性强，符合教育部大学英语教学改革工作所确定的加强实用性英语教学，全面提高大学生英语应用能力的教改方向。
本教材由10个单元组成，内容涉及信函写作、商务会议、谈判、求职面试等与职场英语相关的各个方面。各单元均由情景对话、背景知识和实践练习这三部分构成。
实践练习包括口语练习和书面练习，力求将课堂知识应用到实际，成为本教材改进增强的重点之一，也不失为其亮点之一。
媒体评论
《职场英语》是为大学在校生编写的实用性英语教材。它旨在能帮助学生在用英语交流的不同职场中建立信心，启发和创造环境，通过口语表达和讨论给定话题，使学生接触到较正式的、用于各种工作场合的实用英语。本教材应用面广、实用性强，符合教育部大学英语教学改革工作所确定的加强实用性英语教学，全面提高大学生英语应用能力的教改方向。
1.培养目标的变化。《大学英语课程教学要求》提出，大学英语要培养学生的英语综合应用能力，在坚持通用基础学科定位的同事，提出了与专业学习相结合的专门用途英语，以及人文、国际交流为核心的文化素质课程的定位；2.教学思想的变化。提出了自主学习的思想，鼓励学生资助选择学习内容和学习方式；3.教学模式的变化。鼓励在叫和学的过程中使用以计算机为基础的教育技术，拓展英语学习的渠道，增加语言练习的机会，提高语言输入和输出的质量。
为此，我们提出编写《职称英语》一书，以适应和满足当前教育改革的需求。
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