马云的颠覆智慧
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作者快刀洪七，冯玉麟[著]
出版社五洲传播出版社
ISBN9787508526782
出版时间2012-01
装帧平装
开本32开
定价79元
货号8145983
上书时间2024-12-10
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导语摘要
快刀洪七著的《马云的颠覆智慧》介绍了马云自称完全不懂网络，却打造了阿里巴巴帝国，颠覆了中国互联网生态：他演讲激情澎湃，不走寻常路，成为一名孜孜不倦的布道者；他宣称在阿里巴巴，股东的地位在顾客、员工之后，股东却纷纷向他伸出橄榄枝！他如何以颠覆完成超越？《马云的颠覆智慧》一书是从分析马云异于常人的企业运营智慧和理念出发，用清晰的案例和深刻的分析，展现其以颠覆完成超越的独到智慧。
目录
What Is Unorthodox Innovation?
Case 1 Laziness Drives Innovation
Case 2 Ma Survived the River of Internet
Case 3 205 Mercedes-Benz Smart Sold withinHhree Hours
CHAPTER 2 Dreams befiind the Unorthodox Innovation
Case 1 Days of Burning Passion
Case 2 Money Is Not a Problem for Ma
Case 3 A Roadblock Called Money
Case 4 Mas Dream Nurtured by His Entrepreneurial Value
……
精彩内容
is a passionate 0rator, a trailblazer and a tireless preacher. He claimed that in :Alibaba customers and employers were always put before stockholders, but all the stockholders were still in full support of him. How did he achieve his unorthodox innovation and transcendency?
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