Introduction: Beyond reason and vanity 1 1 Why write for academic journals? 5 Reasons for writing 7 Internal and external drivers 8 Can it be learned? 16 Reasons for not writing 24 ‘I haven’t done any research’ 26 2 Targeting a journal 39 Getting to know the journals 42 Instructions for authors 48 Journal resources for authors 48 Analysing a journal 49 Analysing abstracts 59 3 Finding time to write 73 Incremental writing 77 A writing plan 79 Goal setting 83 Monitoring progress 87 Becoming a regular writer 90 4 Finding a topic and developing an argument 95 Finding a topic 97 Conference presentations 98 Thesis 101 Freewriting 101 Generative writing 108 Writing to prompts 109 The writing ‘sandwich’ 112 Finding an argument 119 Formulating a hypothesis 120 Constructing an argument 121 5 Outlining 125 Level 3 outlining 132 Allocating word lengths 136 Writing a 275- word abstract – Brown’s 8 questions 136 Writing a 375- word abstract – Murray’s 10 prompts 142 Calibrating your outline 143 6 Drafting 147 What constitutes good writing in journals? 149 Shaping sections 157 Streamlining 158 Turning headings into prompts 159 Internal critique 167 7 Revising the draft 169 Foregrounding generic aspects of academic style 172 Revising the outline 175 Revising drafts 176 Revision processes 180 8 Dialogue and feedback 187 A writers’ group 189 Writing retreat 195 Dialogue 202 More freewriting and generative writing 203 9 Responding to reviewers’ feedback 207 Examples of reviewers’ comments 211 Destructive feedback 215 Contradictory comments 218 Rejection 219 Responding to feedback from editors and reviewers 223 Acceptance 223 10 After publication 229 Marketing your writing 230 Social media 232 What now? 234 What next? 235 Conclusion: Beyond ritual and rivalry 241
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