中国商务文化(英文版)
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作者阮晓文，徐敏主编
出版社哈尔滨工程大学出版社
ISBN9787566120120
出版时间2018-04
装帧平装
开本16开
定价55元
货号9319028
上书时间2024-10-27
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目录
Unit 1 Brief Survey of Chinese Geography and History
1.1 Physical Geography
1.2 Main Cities
1.3 Population
1.4 Ancient China
1.5 China Today
References
Exercises
Unit 2 Chinese Political,Economic and Legal Systems
2.1 The National People s Congress of the People s Republic
2.2 Multiparty Cooperation and Political Consultation under the Leadership of the CPC
2.3 Regional Autonomy for Ethnic Minorities
2.4 Basic Economic System
2.5 Legal System
References
Exercises
Unit 3 Religions, Customs and Traditions of China
3.1 Chinese Religions
3.2 Chinese Languages
3.3 Chinese Foods Culture
3.4 Major Chinese Festivals and Customs
References
Exercises
Unit 4 Chinese Personality and Characteristics
4.1 Importance of "Face"
4.2 Shyness, Embarrassment and Modesty
4.3 Formality, Punctuality and Apologizing
4.4 Indirectness and Uncertainty
4.5 Endurance, Diligence and Complaining
4.6 Risk,Success and Competition
4.7 Stress and Worries
4.8 Cohesion
4.9 Tolerance
4.10 Diversification
References
Exercises
Unit 5 Chinese Drinking Culture
5.1 Chinese Liquor
5.2 Importance of Drinking
5.3 Chinese Table Manners
5.4 Chinese Drinking Etiquette
References
Exercises
Unit 6 Management Culture of China
6.1 Collectivism of Chinese
6.2 Individualism of Chinese
6.3 Humanized Culture
6.4 Flexibility
6.5 Equality
References
Exercises
Unit 7 Business Meetings Strategies with Chinese Partners
7.1 Respect
7.2 Business Cards
7.3 Handshaking
7.4 Patience
7.5 Gifts
7.6 Manners and Etiquette
References
Exercises
Unit 8 Business Negotiation Strategies
8.1 Style
8.2 Chinese Negotiation Features
8.3 Negotiation Strategies with Chinese Partners
8.4 The Basic Principles of International Business Negotiations
References
Exercises
Unit 9 How to Do Business in China
9.1 General Introduction on Chinese Economy
9.2 Investment Climate of China
9.3 Meeting Strategies
References
Exercises
Unit 10 An Introduction to Chinas E-Commerce
10.1 A Brief Introduction to China s E-Commerce
10.2 Major Chinas E-Commerce Giants
10.3 The Reasons Why Chinas E-Commerce Develops Fast
10.4 Cross-Border E-Commerce in China
10.5 E-Commerce Development and Logistics Development in China
References
Exercises
Unit 11 Entrepreneurial Innovation
11.1 Relevant Chinese Policies Regarding Entrepreneurial Innovation
11.2 Major Entrepreneurial Innovation Platforms
11.3 Major Entrepreneurial Innovation Competitions
11.4 College Students Innovation and Entrepreneurship Training Program
References
Exercises
Answers
精彩内容
阮晓文、徐敏主编的《中国商务文化(英文版)》分为两部分，共有11个章节。第一部分包含中国人文地理历史、政治经济法律、传统民俗民风和中国人性格特点概述四个方面内容；第二部分则更加侧重于中国商务文化的介绍，主要包括中国的酒文化、管理文化、商务会议、商务谈判策略、电子商务和万众创新等方面内容。
《中国商务文化》是以来华留学生及来华从事商业活动的外籍人士为对象编写的一部教材，除了供对外商务文化课程作教材之用外，还可供对中国商务文化感兴趣的其他外国人士阅读。
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