目录 Chapter 1 Fundamentals on InternationalBusiness What is International Business? Who are the Major Playe in International Business? What are the Major Forms of International Business? What Influence International Business? Summary Questio for Discussion Case Study Chapter 2 History and Reality in International Business History of International Business Reaso for the Growth in International Business Recent Development in International Business Summary Questio for Discussion Activities Chapter 3 Geographical Facto in International Business Chapter 4 Social-Cultural Influences on International Business Chapter 5 Political and Legal Forces in International Business Chapter 6 International Economic Activities of Natio Chapter 7 International Monetary Arrangements Chapter 8 International Financial Market Chapter 9 International Trade Theories Chapter 10 International Investment Theories Chapter 11 International Business Research Chapter 12 International Business Entry Chapter 13 Tranational Corporatio Chapter 14 International Strategic Planning Chapter 15 International Services References
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