国际商务函电:全新版
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广东广州
认证卖家担保交易快速发货售后保障
作者姚元主编
出版社中国商务出版社
ISBN9787510313172
出版时间2015-08
装帧平装
开本其他
定价38元
货号8547774
上书时间2024-01-04
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目录
FORMS AND WRITING PRINCIPLES OF BUSINESS EMAILS
AND LEITERS
PART ONE PROMOTING BUSINESS
Task 1 Establishing Trade Relations
Lesson 1 A Trading Company Introduction
Lesson 2 Sellers Asking to Establish Trade Relations (1)
Lesson 3 Sellers Asking to Establish Trade Relations (2)
Lesson 4 Buyers Asking to Establish Trade Relations
PART TWO NEGOTIATING A CONTRACT
Task 2 Making Inquiries and Offers
Lesson 5 A General Inquiry
Lesson 6 A Specific Inquiry
Lesson 7 An Offer (A Reply to Lesson 5)
Lesson 8 An Offer (A Reply to Lesson 6)
Lesson 9 A Voluntary Offer
Lesson 10 Offering Substitute
Task 3 Making Counter-offers
Lesson 11 A Counter-offer (1)
Lesson 12 A Counter-offer (2)
Lesson 13 A Counter-offer (3)
Lesson 14 A Counter-offer (4)
Task 4 Discussing Mode of Shipment
Lesson 15 Inquiring About Time of Shipment
Lesson 16 About Mode of Shipment
Task 5 Discussing Mode of Packing
Lesson 17 Packing Requirements
Lesson 18 Packing Arrangements
Lesson 19 Packing and Shipping Marks
Task 6 Discussing Terms of Payment
Lesson 20 Inquiring About Terms of Payment
Lesson 21 Request for Easier Terms of Payment (1)
Lesson 22 Request for Easier Terms of Payment (2)
Task 7 Discussing Terms of Insurance
Lesson 23 About Insurance
Lesson 24 Asking for Additional Coverage
Task 8 Concluding a Transaction
Lesson 25 Sending a First Order
Lesson 26 Confirming an Order
Lesson 27 Sending a Proforma Invoice
Lesson 28 Counter-signature
Lesson 29 A Specimen of Sales Contract
PART THREE EXECUTING A CONTRACT
Task 9 Handling Payment Issues
Lesson 30 Urging Establishment of L/C
Lesson 31 Advising Establishment of L/C
Lesson 32 A Sample L/C
Lesson 33 Asking for Amendment to L/C
Lesson 34 Urging Balance Payment
Task 10 Handling Shipment Issues
Lesson 35 Urging Shipment
Lesson 36 Shipping Advice
Lesson 37 Inquiring About Shipment
PART FOUR SETTLING TRADE DISPUTES
Task 11 Making Claims and Adjustment
Lesson 38 Claim for Inferior Quality
Lesson 39 Claim on Damaged Goods
Lesson 40 Complaint About Delay in Delivery
COMPREHENSIVE WRITING TASKS
Appendix 1 Letters of Congratulations and Thanks
Appendix 2 Invitations
Appendix 3 Most-used Currencies in the World
Appendix 4 Common Measurement Units
Appendix 5 Common Acronyms and Abbreviations in Business Correspondence
REFERENCES
内容摘要
姚元编著的《国际商务函电》由七个部分组成，即：函电格式及写作原则、客户开发函、交易条件磋商函、执行合同函、纠纷处理函、综合写作任务和附录。其中，基于业务流程共设计了十一项任务，包括开发新客户、询报盘、还盘、装运条件磋商、包装方式磋商、支付方式磋商、保险条件磋商、达成交易、
支付货款、交货和索赔。每一课的结构安排为：(1)信文范文：展示该业务环节的典型信文；(2)注释：解释重要表达方式的常用用法；(3)补充范文：扩充同一业务环节下不同的信文写作风格和技巧；(4)练习：巩固词汇、句子用法和篇章写作技巧；(5)要点重述：总结该课的语言要点和知识要点。
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