Divide and Conquer : Target Your Customers Through Market Segmentation

图书标准信息

• 作者 Harry Webber 著
• 出版社 Wiley
• 出版时间 1998-06
• 版次 1
• ISBN 9780471176336
• 定价 338.20元
• 装帧 精装
• 开本 其他
• 纸张 其他
• 页数 232页
• 正文语种 英语

【内容简介】

HARRYWEBBERisthefounderandheadoftheworld-renownedSMARTCommunications,Inc.(SelectiveMarketingAdvertisingResearchTechnologies),oneofthefirselective-marketingagencies.Webber'sclientroerhasincludedFord,Sears,Pepsi,Disney,UPN,KFC,TurnerHomeEntertainment,Sears,Denny's,AT&T,andDrPepper,tonamejuafew.BeforefoundingSMART,in1986,Webberworkedforseveralmajor-leagueadvertisingfirms,includingYoung&Rubicam,Inc.;WellsRichGreene;McCann-Erickson;andLeoBurnett,wherehemaermindedsuchmemorablecampaignsas"IamuckonBand-Aid."

【作者简介】

HARRYWEBBERisthefounderandheadoftheworld-renownedSMARTCommunications,Inc.(SelectiveMarketingAdvertisingResearchTechnologies),oneofthefirstselective-marketingagencies.Webber'sclientrosterhasincludedFord,Sears,Pepsi,Disney,UPN,KFC,TurnerHomeEntertainment,Sears,Denny's,AT&T,andDrPepper,tonamejustafew.BeforefoundingSMART,in1986,Webberworkedforseveralmajor-leagueadvertisingfirms,includingYoung&Rubicam,Inc.;WellsRichGreene;McCann-Erickson;andLeoBurnett,wherehemastermindedsuchmemorablecampaignsas"IamstuckonBand-Aid."