新华正版 商务英语写作 李细平主编 9787302644040 清华大学出版社
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作者李细平主编
出版社清华大学出版社
ISBN9787302644040
出版时间2023-10
装帧平装
开本其他
定价65元
货号14062644
上书时间2024-08-17
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目 录 Chapter 1 General Principles of Business Writing 1 I. Courtesy 1 II. Conciseness 2 III. Clarity 3 IV. Completeness 3 V. Correctness 4 VI. Concreteness 4 VII. Consideration 4 【Skill Training Exercises】 5 I. Answer the following questions. 5 II. Compare the following pairs of sentences, choose the better one and state your reason. 5 III. Rewrite the following sentences to achieve conciseness. 6 IV. Rewrite each sentence in order to convey its meaning more courteously. 6 Chapter 2 Skills of Business English Writing 7 I. Selecting words 7 II. Developing effective sentences 11 III. Effective paragraph development 14 IV. Other skills 15 【Skill Training Exercises】 18 I. Fill in the blanks with suitable transitional words. 18 II. Improve the following sentences according to the skills you’ve learnt in this chapter. 18 III. Rewrite the following sentences in a simpler and more concrete way. 19 Chapter 3 Notice 21 【Sample Analysis】 21 【Knowledge Induction】 22 I. The use and feature of a notice 22 II. The types of notices 22 III. The format of a notice in general 23 IV. The format of notices giving instruction of some items 23 V. The format of notices giving information to the public 25 【Skill Training Task】 29 Chapter 4 Poster 31 【Sample Analysis】 31 【Knowledge Induction】 33 I. The use and feature of a poster 33 II.The format of a poster 33 【Skill Training Task】 41 Chapter 5 Notes and Bills 43 【Sample Analysis】 43 【Knowledge Induction】 44 I. Notes 44 II. Bills 47 【Skill Training Task】 50 Chapter 6 Memorandum 51 【Sample Analysis】 51 【Knowledge Induction】 53 I. The use and feature of memos 53 II. The format of memos 54 【Skill Training Task】 61 Chapter 7 Agenda 63 【Sample Analysis】 63 【Knowledge Induction】 64 I. The use of agenda 64 II. The format of agenda 64 【Skill Training Task】 80 Chapter 8 The Minutes of a Meeting 85 【Sample Analysis】 85 【Knowledge Induction】 90 I. The use and requirements of minutes of a meeting 90 II. The format of minutes of a meeting 91 III. Types of the minutes of the meeting 92 【Skill Training Task】 100 Chapter 9 Product’s Instruction 103 【Sample Analysis】 103 【Knowledge Induction】 106 I. The use and feature of a product’s instruction 106 II. The content of an instruction 107 【Skill Training Task】 111 Chapter 10 Certificate 113 【Sample Analysis】 113 【Knowledge Induction】 114 I. The basic knowledge of certificate 114 II. The format of certificate 114 【Skill Training Task】 123 Chapter 11 Cards 125 【Sample Analysis】 125 【Knowledge Induction】 126 I. The format of invitation cards 126 II. The format of congratulation/greeting cards 129 III. The format of business cards 129 【Skill Training Task】 133 Chapter 12 Invitation for Bids and Pre-qualification 135 【Sample Analysis】 135 【Knowledge Induction】 140 I. The use of invitation for bids and prequalification 140 II. The format of invitation for bids and prequalification 140 【Skill Training Task】 154 Chapter 13 Bidding Forms 157 【Sample Analysis】 157 【Knowledge Induction】 159 I. The use of a bid 159 II. The content of the form of bid 160 III. The format of form of bid 160 【Skill Training Task】 170 Chapter 14 Contract 173 【Sample Analysis】 173 【Knowledge Induction】 176 I. The use of contracts 176 II. The format of contracts 177 III. Types of contracts 178 【Skill Training Task】 186 Chapter 15 Business Reports 189 【Sample Analysis】 189 【Knowledge Induction】 191 I. The use and category of a business report 191 II. The format of different business reports 191 【Skill Training Task】 202 Chapter 16 Business Proposals 207 【Sample Analysis】 207 【Knowledge Induction】 209 I. The use and category of business proposals 209 II. The format of different business proposals 209 【Skill Training Task】 222 Chapter 17 Speech 225 【Sample Analysis】 225 【Knowledge Induction】 227 I. The use and feature of a speech 227 II. The format of a speech 227 III.Types of speeches 228 【Skill Training Task】 236 Chapter 18 The Layout of a Business Letter 239 【Sample Analysis】 239 【Knowledge Induction】 241 I. The structure of a business letter 241 II. The format of a business letter 247 III. Envelop addressing 251 【Skill Training Task】 254 Appendix I Names of Common Companies, Enterprises and Stores 257 Appendix II Names of Common Positions and Titles 263 Appendix III 常见英文标点符号用法指南 269 Appendix IV Reference for Tasks 277 Appendix V 商务英语常用缩略语表 301 参考书目 336
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