Unit One Text A Travel as an IndustryText B Who Travels Today?Supplementary Reading Basic Approaches to the Study of Tourism (I)Unit Two Text A What is Tourism?Text B The Study of Tourism Supplementary Reading Basic Approaches to the Study of Tourism (II)Unit Three Text A Benefits and Costs of TourismText B The International Tourist Supplementary ReadingCommon Health ProblemsUnit Four Text A Economic Impacts of Tourism Text B Cultural Effects of TourismSupplementary ReadingTourism’s Impact on New York CityUnit Five Text A What is Hospitality Management? Text B Planned Play EnvironmentsSupplementary ReadingTrends in the Lodging IndustryUnit Six Text A The Airline IndustryText B The Motorcoach IndustrySupplementary ReadingImpact of Tourism on EmploymentUnit Seven Text A The Food Service Industry Text B Junk Food and a Hectic PaceSupplementary ReadingEarly Food ServicesUnit Eight Text A China’s Hotel Industry Text B Thomas CookSupplementary ReadingThe Growth of Hotel ChainsUnit Nine Text A Recreation Text B Casinos and GamingSupplementary ReadingThe Walt Disney CompanyUnit Ten Text A AttractionsText B Atlantic CitySupplementary ReadingEntertainment and ShoppingUnit Eleven Text A Types of Travel Agencies Text B Travel Agency OrganizationsSupplementary ReadingThe World Tourism OrganizationUnit Twelve Text A The Channels of DistributionText B Specialty ChannelersSupplementary ReadingEstablishing a Promotional Mix for Travel IntermediariesUnit Thirteen Text A Special Segments of Business Travel Text B Incentive Travel & Convention/Meeting PlannersSupplementary ReadingTour Wholesalers and OperatorsUnit Fourteen Text A Behavior of Individual Customers Text B Interpersonal Factors Supplementary ReadingUnderstanding Customer Behavior: Patchwork Quilt Country InnUnit Fifteen Text A Why is Demand Important? Text B Market Potential Analysis Supplementary ReadingMass-Market TourismUnit Sixteen Text A Life-Seeing TourismText B Improvement in Educational and Cultural Content of TourismSupplementary ReadingTypes of Destinations—Travel Experiences
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