Customer Winback: How to Recapture Lost Customers-And Keep Them Loyal

图书标准信息

• 作者 Jill、Michael W. Lowenstein 著
• 出版社 Jossey-Bass
• 出版时间 2001-02
• 版次 1
• ISBN 9780787946678
• 定价 248.80元
• 装帧 平装
• 开本 其他
• 纸张 其他
• 页数 288页
• 正文语种 英语
• 丛书 Jossey-Bass Business & Management

【内容简介】

JILLGRIFFINispresidentofTheGriffinGroup,anAustin,Texas,firmprovidingcustomerandstaffloyaltyresearch,keynotespeaking,andloyaltyandwin-backprogramconsulting.HerclientsincludeMicrosoft,Ford,ArthurAndersen,Hewlett-Packard,MarriottHotels,andAdvancedMicroDevices.Griffinistheauthorofthebusinessbest-sellerCustomerLoyalty:HowtoEarnIt,HowtoKeepIt(Jossey-Bass,1997).MICHAELLOWENSTEINCPCM,ismanagingdirectorofCustomerRetentionAssociates,acustomerandstaffloyaltyprogramdevelopment,research,andtrainingfirmlocatedinCollingswood,NewJersey.HisclientsincludeToyota,Prudential,Sygma,Westvaco,CharlesSchwab,andMicrosoft.Lowensteinistheauthoroftwobooks,includingTheCustomerLoyaltyPyramid(Quorum,1997).

【作者简介】

JILLGRIFFINispresidentofTheGriffinGroup,anAustin,Texas,firmprovidingcustomerandstaffloyaltyresearch,keynotespeaking,andloyaltyandwin-backprogramconsulting.HerclientsincludeMicrosoft,Ford,ArthurAndersen,Hewlett-Packard,MarriottHotels,andAdvancedMicroDevices.Griffinistheauthorofthebusinessbest-sellerCustomerLoyalty:HowtoEarnIt,HowtoKeepIt(Jossey-Bass,1997).MICHAELLOWENSTEINCPCM,ismanagingdirectorofCustomerRetentionAssociates,acustomerandstaffloyaltyprogramdevelopment,research,andtrainingfirmlocatedinCollingswood,NewJersey.HisclientsincludeToyota,Prudential,Sygma,Westvaco,CharlesSchwab,andMicrosoft.Lowensteinistheauthoroftwobooks,includingTheCustomerLoyaltyPyramid(Quorum,1997).

【目录】

"Abusiness,tostayinbusiness,mustbeabletoget,keepandgrowcustomers.Andifforsomereasonyoudon'tmanagetokeepacustomer,thenbyallmeansfigureouthowtogetthecustomerback.Gettingcustomerstoreturn,oncetheyhaveterminatedt