现货 Employer Brand Management: Practical Lessons from the World's Leading Employers

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作者Mosley, Richard

出版社Wiley

ISBN9781118898529

出版时间2014-10

装帧精装

页数316页

货号9781118898529

上书时间2024-10-18

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商品描述: Attract, recruit, and retain the very best with a strategic employer brandFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.You will:Follow the process of brand planning, definition, implementation, and applicationDiscover how brand thinking can strengthen strategy and reinforce HR valueImprove existing recruitment and talent management programsLearn the importance of employee engagement in the brand experience Read more