现货 Building Distinctive Brand Assets
￥ 255 全新
仅1件
上海浦东
认证卖家担保交易快速发货售后保障
作者Jenni Romaniuk
出版社Oxford University Press
ISBN9780190311506
出版时间2018-05
装帧精装
页数248页
货号9780190311506
上书时间2024-09-12
- 在售商品 暂无
- 平均发货时间 30小时
- 好评率 暂无
- 店主推荐
- 最新上架
商品详情
- 品相描述：全新
- 商品描述
-
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.
Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
— 没有更多了 —
以下为对购买帮助不大的评价