数字化供应链管理

图书标准信息

• 作者 刘常宝；刘平胜；林子杰；张凤久；肖永添
• 出版社 清华大学出版社
• 出版时间 2023-04
• 版次 1
• ISBN 9787302627913
• 定价 52.00元
• 装帧 平装
• 开本 16开
• 纸张 胶版纸
• 页数 248页
• 字数 382.000千字

【内容简介】

当前，伴随数字技术、物联网技术及区块链技术的广泛应用，先进技术对传统供应链管理理论与实践的影响愈发明显，以数字技术重构产业链与供应链成为行业、企业乃至高校专业教学面对的新课题。高校的学科专业改革与产业、行业技术变革应该保持高度的同步与互动，只有不断强化对包括数字化供应链在内新模式的深度理解，才能使高校教学科研活动深度全面赋能产业数字化的进程，并培养适合我国新技术革命和产业变革需要的应用型复合型人才。本书通过对数字化供应链系统的梳理与解析，借助各章节鲜活的行业案例，着力为读者设计体验式学习的场景，使教学活动具有时代性和情境性，帮助读者结合自身感受和认知，逐步构建数字化供应链的知识体系。本书基于应用型与复合型人才培养的要求，本着专业知识“够用、实用、管用”的原则，循序渐进地帮助读者完成从定性分析到模型量化的思维训练，实现理论性与实战性结合、非模型与模型整合的学习目标。
   本书既可作为高等院校现代物流管理专业、供应链管理专业、企业数字化管理专业、电子商务专业、国际贸易、财务与金融专业教材，也可作为企业营销人员、管理者、经理人、研究人员、供应链管理师的培训教材和指导工具。

【作者简介】

:
刘常宝 ：广州科技职业技术大学教授，曾完成多个省级及重量科研和教研项目。
主编推荐:
全书按照产业链底层逻辑设计章节，赋予了新课程名称更多的时代内涵。
本书基于应用型与复合型人才培养的要求，本着专业知识“够用、实用、管用”的原则，循序渐进地帮助读者完成从定性分析到模型量化的思维训练，实现理论性与实战性结合、非模型与模型整合的学习目标。

【目录】

章 数字化供应链管理概述

1.1 数字化供应链概述 ··············································································2

1.1.1 数字化供应链思想的演进 ······································································2

1.1.2 数字化供应链管理思想的核心 ·································································5

1.1.3 数字化供应链技术应用 ·········································································6

1.1.4 我国行业数字化供应链运用现状与对策 ·····················································7

1.2 数字化供应链管理内容 ········································································9

1.2.1 数字化供应链管理的内容与价值分析 ························································9

1.2.2 供应链管理系统架构及设计 ··································································10

1.2.3 数字化供应链网络价值 ·······································································12

1.3 数字化供应链的行业应用 ···································································13

1.3.1 数字化供应链在服务业中应用 ·······························································13

1.3.2 推动信息软件服务行业发展 ··································································14

1.3.3 助推精益物流模式升级迭代 ··································································16

1.4 市场主导型的数字化供应链绩效评价体系 ···············································18

1.4.1 市场导向型供应链绩效评价指标体系概述 ················································19

1.4.2 市场导向型供应链绩效评价指标体系构成 ················································20

第2章 srm与数字化供应链管理

2.1 srm与数字化供应链管理概述 ····························································27

2.1.1 数字化供应链下的srm内涵与功能 ·······················································28

2.1.2 供应商关系管理的目标与作用 ······························································30

2.2 数字化供应链背景下srm内容 ···························································31

2.2.1 数字化srm主要内容·········································································31

2.2.2 企业数字化srm现状·········································································32

2.2.3 数字化srm系统在供应商管理中的应用 ·················································34

2.3 数字化供应链下的srm系统 ······························································35

2.3.1 srm系统概述 ··················································································35

2.3.2 srm系统模型价值与优劣势 ································································36

数字化供应链管理

2.4 数字化供应链下的srm评价指标 ·························································37

2.4.1 srm评估指标具体内容 ······································································38

2.4.2 基于数字化供应链的srm绩效管理模式 ················································39

2.4.3 srm绩效评价指标设计原则 ································································41

第3章 生产运营数字化供应链

3.1 生产运营数字化供应链概述 ································································45

3.1.1 生产运营数字化供应链概念 ··································································45

3.1.2 制造业数字化供应链系统管理的要求与构建 ·············································46

3.2 生产运营数字化供应链的预测 ······························································48

3.2.1 生产供应链中预测的作用 ····································································48

3.2.2 助力安利的供应链转型方案 ··························································49

3.3 生产运营数字化供应链需求分析 ···························································52

3.3.1 需求驱动供应链框架 ··········································································52

3.3.2 生产数字化供应链管理主要工具 ····························································57

3.4 生产运营数字化供应链基本流程 ···························································58

3.4.1 生产型数字化供应链形成过程 ·······························································58

3.4.2 生产型供应链数字化解决方案 ·······························································60

3.4.3 制造业数字化供应链应用 ····································································62

第4章 销售数字化供应链管理

4.1 销售数字化供应链 ···········································································66

4.1.1 销售数字化供应链基本模式 ·································································66

4.1.2 不同销售供应链模式的效率分析 ····························································68

4.1.3 m2c极简模式的效率 ·········································································70

4.1.4 传统的渠道零售模式与 m2c电商模式的对比 ···········································71

4.1.5 混合模式分析 ···················································································72

4.2 数字化销售供应链创新 ······································································73

4.2.1 数字化时代的销售模式创新 ··································································73

4.2.2 数字技术助推下的销售行业发展趋势与挑战 ·············································77

4.2.3 流通行业数字化供应链模式创新 ···························································78

4.3 数字化销售供应链策略分析 ································································81

4.3.1 推动式销售供应链 ·············································································82

4.3.2 拉动式销售供应链 ·············································································82

4.3.3 销售数字化供应链策略选择 ··································································83

4.3.4 销售供应链数字化转型 ·······································································84

4.4 数字化销售供应链管理流程 ································································86

4.4.1 零售数字化供应链管理流程优化 ····························································86

4.4.2 以数字技术为依托的流程重构 ·······························································88

4.4.3 数字技术赋能零售供应链设计 ·······························································90

4.4.4 销售数字化供应链解决方案 ··································································91

第5章 crm与数字化供应链管理

5.1 crm与数字化供应链管理概述 ···························································95

5.1.1 crm数字化供应链概述 ·····································································96

5.1.2 crm与scm相互作用 ·······································································97

5.1.3 crm在scm中的核心价值 ·································································99

5.2 crm与数字化供应链的融合 ······························································101

5.2.1 crm与scm的融合模式 ···································································101

5.2.2 scm与crm相互赋能与资源整合························································102

5.3 crm与数字化供应链协同运作 ···························································104

5.3.1 对crm的再认识 ·············································································104

5.3.2 市场主导下的企业供应链一体化crm实施 ············································105

5.3.3 供应链一体化crm的模式与机制 ·························································107

5.4 crm与数字化供应链运营 ·································································111

5.4.1 crm运营机制分析 ···········································································111

5.4.2 电子环境下的crm战略意义与实施途径 ··········································113

5.4.3 crm系统台的组成与组织构建 ·························································116

第6章 逆向数字化供应链管理

6.1 逆向数字化供应链管理概述 ·······························································122

6.1.1 逆向供应链的概念 ···········································································122

6.1.2 逆向供应链的本质与特点 ···································································124

6.2 逆向供应链的流程分析 ·····································································125

6.2.1 逆向供应链的实现形式 ······································································125

6.2.2 数字技术背景下的逆向供应链 ······························································127

6.2.3 逆向供应链问题解决方案 ···································································129

6.3 逆向供应链与低碳经济 ·····································································131

6.3.1 低碳经济背景下逆向供应链的产生 ························································131

6.3.2 低碳经济环境下逆向供应链实施途径 ····················································132

6.4 逆向数字化供应链管理模式 ·······························································134

6.4.1 低碳背景下的逆向物流与逆向供应链 ·····················································134

6.4.2 低碳逆向物流的创新模式 ···································································135

数字化供应链管理

6.4.3 制造业逆向物流供应链管理模式分析 ·····················································136

6.4.4 逆向物流供应链模式的商业应用 ···························································138

6.4.5 逆向供应链发展趋势 ·········································································141

第7章 全球数字化供应链管理

7.1 全球数字化供应链概述 ····································································145

7.1.1 全球数字化供应链的概念 ···································································145

7.1.2 全球供应链问题应对措施 ···································································147

7.1.3 全球数字化供应链的现状 ···································································147

7.1.4 全球数字化供应链架构建立 ·································································149

7.2 全球数字化供应链研究 ·····································································151

7.2.1 全球数字化供应链研究概况 ·································································151

7.2.2 全球供应链问题研究过程 ···································································152

7.3 全球数字化供应链管理现状 ·······························································154

7.3.1 全球数字化供应链趋势与格局 ·····························································154

7.3.2 全球供应链资源整合 ·········································································155

7.3.3 阿里巴巴全球供应链管理案例 ·············