preface chapter i opportunities and challenges of the retail revolution 1. ushering in the fourth retail revolution 2. the motivation of the fourth retail revolution 3. the impact of the fourth retail revolution 4. the evolution and deepening of the fourth retail revolution--smart retail 5. rising to the fourth retail revolution 6. leap from traditional retail to intelligent retail chapter ii the fourth retail revolution and cloud consumption 1. three characteristics of cloud consumption 2. cloud consumption: with consumer demand as its core 3. the mainstream consumption pattern in cloud consumption chapter iii the fourth retail revolution and inter thinking 1. inter thinking 2. the inter thinking practice of aomi 3. the innovation and refbrm of retail enterprises under the influence of inter thinking chapter iv information technology and big data in the fourth retail revolution 1. information technology in traditional retail industry 2. the development of information technology 3. big data chapter v o2o (online to offline) business model in the fourth retail revolution i. the rise of online retail and its development limitations 2. the creation of 020 model and its operating system 3. the 020 model of suning. co., ltd 4. .: from exploring 020 to practicing boundless retail 5. 020 model: the direction of the future retailing chapter vi the fourth retail revolution and logistics innovation 1. innovation of the logistics system in the era of retail revolution 2. the lntelligentization and electronization of logistics 3. the future trends of retail and logistics industry chapter vii the fourth retail revolution and finan innovation 1. the interaction between retail revolution and finan innovation 2. supply chain finance: . 3. create an open ecosystem, provide inclusive finan services--take ant finan service as an example chapter viii the fourth retail revolution and tourism innovation 1. the development of the tourism 2. the upgrade and innovation of tourism products 3. the innovation of tourism marketing model 4. the innovation of tourism enterprises chapter ix the fourth retail revolution and innovation of retail advertising model 1. the development, status quo and driving forces of the retail advertising model 2. the reform of the retail advertising model 3. the trend of retail advertising model references
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