• Perfect Pitch:The Art of Selling Ideas and Winning New Business (Adweek Books)

Perfect Pitch:The Art of Selling Ideas and Winning New Business (Adweek Books)

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作者Jon Steel(乔恩·斯蒂尔) 著

出版社Wiley

出版时间2006-11

版次1

装帧精装

上书时间2022-01-15

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图书标准信息
  • 作者 Jon Steel(乔恩·斯蒂尔) 著
  • 出版社 Wiley
  • 出版时间 2006-11
  • 版次 1
  • ISBN 9780471789765
  • 定价 332.80元
  • 装帧 精装
  • 开本 其他
  • 纸张 胶版纸
  • 页数 288页
  • 正文语种 英语
【内容简介】
Aprofessionalpitchingcoachforoneoftheworld'slargestmarketingconglomerates,JonSteelshareshissecretsandexplainshowyoucancreatepresentationsandpitchesthatwinhearts,minds,andnewbusiness.Heidentifiesthedosanddon'tsandusesreal-worldexamplestoprovehispoints.Ifyoumakepitchesfornewbusiness,thisistheperfectbookforyou.
【作者简介】
JONSTEELisanaccidentaladvertisingprofessional,aco-creatorofthefamousgotmilk(r)adcampaign,andthebestsellingauthorofTruth,Lies,andAdvertising:TheArtofAccountPlanning,fromWiley.HeiscurrentlyanewbusinessandtrainingconsultantforWPP,oneoftheworld'slargestmarketingcommunicationconglomerates.Amongotherawards,SteelhasreceivedelevengoldEffiesfromtheAmericanMarketingAssociationforAdvertisingEffectiveness,aDavidOgilvyGoldAward,andaBluePeterbadgeforaletterhewrote,atageten,totheUK'smostpopularandenduringchildren'stelevisionprogram.
【目录】
Introduction:AnAudiencewithSteveJobs.

Chapter1.PresentationCrime:WhyMostPresentationsFail.

Chapter2.ImperfectPitch:ThePeopleoftheStateofCaliforniav.OrenthalJamesSimpson.

Chapter3.BillClinton,JohnnieCochran,andaLondonHooker:LearningfromtheWorld'sBestPresenters.

Chapter4.MakingConnections:PlanningthePerfectPitch.

Chapter5.Trevor'sSledgehammer:CratingroomforThought.

Chapter6.WeWillFightthemintheBoardroom:HowtoRunaGreatIdeabyPresentingitBadly.

Chapter7.BenignDictatorship:LeadingthePerfectTeamPitch.

Chapter8.ThePitchandBeyond:HowtoLeavetheClientWantingMore.

Chapter9.ThePerfectPitch:London'sWinningbidforthe2012OlympicGames.

Acknowledgments.

Bibliography.

Index.

AbouttheAuthor.
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