Tupperware : The Promise of Plastic in 1950's America特百惠：20世纪50年代塑料行业在美国的前景，英文原版

消费文化研究系列

103 6.8折 152 九五品

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陕西西安

认证卖家担保交易快速发货售后保障

作者Alison J. Clarke 著

出版社Smithsonian Books

ISBN9781560989202

出版时间2001-02

版次1

装帧平装

纸张胶版纸

页数256页

定价152元

正文语种英文

上书时间2020-10-23

已实名已认证进店收藏店铺

商品描述: 内容简介

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.