内容提要 《现代商务英语听力教程》(下)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由对话、选择、填空、听写、判断和理解等多种听力练习组成。教材各练习环节均按以学生为中心的教学模式而设。比如每单元听力练习均设不同朗读速度,并以/VIP3格式录制,方便学生自主进行听力练习。本系列教材重视整体构建,另编有《现代商务英语综合教程》、《现代商务英语口语教程》。这些教材各单元的主题与《现代商务英语听力教程》基本一致,形成呼应关系,数种教材同时使用,可以产生课程间教学合力,为迄今比较先进的教材组合设计。本教材附带教师教学用PPT演示文稿,其中收入每单元练习题目的答案,方便教师使用。 目录 Unit One The Theory of International Trade Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and UnderstandUnit Two World Trade Organizatio Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and UnderstandUnit Three Marketing Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and UnderstandUnit Four Marketing Mix Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Four: Listen and Dictate Section Five: Listen and Make Judgments Section Six: Listen and UnderstandUnit Five Promotion Activities Section One: Listen and Warm up Section Two: Listen and Make Choices Section Three: Listen and Fill in Blanks Section Five: Listen and Make Judgments Section Six: Listen and UnderstandUnit Six Brand StrategyUnit Seven Business and Managerial EthicsUnit Eight Women in BusinessUnit Nine The StocksUnit Ten Business RecessioUnit Eleven Free Trade and ProtectionismUnit Twelve Intellectual Property RightsTapescripts 作者介绍
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