• 管理:如何起作用?9787030471543
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管理:如何起作用?9787030471543

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作者郭威

出版社科学出版社

ISBN9787030471543

出版时间2018-03

装帧平装

开本其他

定价66元

货号1145256441469845514

上书时间2024-12-22

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目录

第一篇 虚拟现实


Valve 游戏公司,500 人的世界级企业······················· 3


Valve 团队,“Cabal Process”······················· ·· 20


Valve 招聘,宇宙间头等大事··························· 34


Valve 大事记、引擎、Steam 平台、MOD、员工手册与同行················ 42


未来的管理世界:虚拟化与个性化························· 57


第二篇 国企转型、军工与制造业


上海外高桥造船公司的成就···························· 65


外高桥造船公司的劳务工管理经验 ························ 69


外高桥造船公司的生产运营管理经验························ 79


外高桥造船公司的研发设计经验 ························· 89


外高桥造船公司的营销服务经验·························· 95


外高桥造船公司的组织设计经验 ························· 100


国企转型,突破口在哪里? ··························· 107


国企转型,构建战略联盟业务生态 ······················· ·110


国企转型,建立联盟型组织 ··························· 113


国企转型,增加总部的服务功能 ························· 115


国企转型,改变用工方式 ···························· 118


国企转型,持续加大研发投入··························· 121


国有企业发展方式思考······························125


军工企业,需要新军工精神吗? ························· 127


军工精神的三个重要来源···························· 131


江南精神的历史内涵和现实意义························· 134


第三篇 创 业


ZEUSé,探索时尚与科技的结合 ··························145


聚美优品:化妆品专业电商 ··························· 154


创业,如何发现不可能失败的机会?······················· 170


创业者,如何选择合作伙伴? ·························· 173


第四篇 人 才 培 养


丰田人才培养,大野与神谷建立的基础······················· 179


丰田推崇的在职培训 ······························ 185


丰田如何培养现场管理者 ···························· 193


丰田销售体系的人才培养 ···························· 199


丰田人才培养案例······························· 208


丰田四大培训机构 ······························· 214


人才培养的基本思考 ······························ 219


人才培养的三种基本方式 ···························· 229


如何培养管理人才? ······························ 234


第五篇 一 线 工 作


一线工作,管理应该在的地方 ···························241


底层劳务工的难题 ······························· 244


一线工作者:IT 码农 ····························· 247


一线工作者:超市人 ······························ 251


一线工作者:海运人 ······························ 259


沪东中华的张翼飞焊接工作室 ·························· 265


中海油的泥浆工程师·······························268


第六篇 理 论 思 考


泰勒的思考 ·································· 273


霍桑实验与梅奥 ································ 282


巴纳德论领导(上) ······························· 297


巴纳德论领导(下) ·······························305


管理的三种能力 ································ 317


后记 ····································· 322



内容摘要
《管理:如何起作用?》分享的是一种“润物细无声”的感觉,管理总是潜移默化地影响着我们。因此,我们要自然而然地体会管理、理解管理。全书分为若干主题,包括虚拟现实、国企转型、军工精神、制造业、创业、人才培养、一线工作、理论思考。所有这些看似并无联系的主题,都离不开一个深层次的思考——管理如何发挥作用?
  案例呈现、现实问题讨论、理论阐述,无论是哪种形式,都是我们一起寻找管理的过程。我们期待您的加入,期待与您交流。

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