批判性读本:媒介与受众9787301130087

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21.95 6.3折 35 全新

库存10件

广东广州

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作者(澳)弗吉尼亚·奈廷格尔(Virginia Nightingale)，(英)卡伦·罗斯(Karen Ross)编

出版社北京大学出版社

ISBN9787301130087

出版时间2007-11

装帧平装

开本16开

定价35元

货号3106843

上书时间2024-08-18

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商品描述: 目录
NOTES ON CONTRIBUTORS
FOREWORD
ACKNOWLEDEMENTS
INTRODUCTION
PART I THE STUDY OF ACTIVE AUDIENCES
MOVIE LEADERS
VIEWERS REACTIONS
UTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUAL
ENCODING/DECODING
NEWS WE CAN USE： AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWS
IN THE UNITED STATES
CRITICAL READINGS： MEDIA AND AUDIENCES
THE OPINION POLLS： STILL BIASED TO BLAIR
PART II AUDIENCE COMHUNITIES， SEGHENTS AND COMMODITIES
GOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCH
ALL CARS： RADIO， RECEPTION AND DISCOURSES OF DISABILITY
TRANSNATIONAL COMMUNICATIONS AND DIASPORA COMMUNITIES
CHILDREN AND ILLEVISION： A CRITICAL OVERVIEW OF THE RESEARCH
RATINGS ANALYSIS IN ADVERTISING
HEADS OF HOUSEHOLD AND LADIES OF THE NOUSE： GENDER， GENRE AND
BROADCAST RATINGS 1929-1990
PART III IHTERACTIVE AUDIENCES： CANS， CULTURAL PRODUCTION AND NEW
HEDIA
IMPROVISING ELVIS， MARILYN AND HICKEY MOUSE
TUNE IN TOMORROW
STORIES OF PLACFS AND WAYS OF BEING
GAMERS AS CO-CREATORS： ENLISTING THE VIRTUAL AUDIENCE- A REPORT FROM THE
NETEACE
INTERACTIVE AUDIENCES?

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