跨文化沟通
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￥ 36.6 7.3折 ￥ 49.9 全新
库存39件
北京东城
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作者庄恩平,(美)萨斯曼(Nan M.Sussman)
出版社外语教学与研究出版社
ISBN9787513542098
出版时间2014-04
装帧平装
开本16开
定价49.9元
货号1202068692
上书时间2024-09-10
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目录
Part One Basic Concepts of Intercultural Communication
Unit 1 Culture Behind Language
Reading 1 Language，Thought，Culture，and Intercultural Communication
Reading 2 Language Mirrors Values
Unit 2 Communicating Interculturally
Reading 1 The Link Between Culture and Communication
Reading 2 Intercultural Awareness and Communication
Unit 3 Barriers in Intercultural Communication
Reading 1 Experiencing Intercultural Communication
Reading 2 Cultural Biases and Intercultural Communication
Unit 4 Intercultural Adaptation
Reading 1 Internationalisation and Intercultural Competences
Reading 2 Studying Abroad and Culture Shock
Part Two Intercultural Skills
Unit 5 Understanding Cultural Differences
Reading 1 Dynamics of Intercultural Communication
Reading 2 Understanding Values Behind Businesspeople
Unit 6 Time and Culture
Reading 1 Time and Culture
Reading 2 Managing Change in a Past-Oriented Culture
Unit 7 Communicating Nonverbally
Reading 1 Defining Nonverbal Communication
Reading 2 Nonverbal Communication
Unit 8 Different Communication Styles
Reading 1 Ways of Reasoning
Reading 2 Teaching Culture：Perspectives in Practice
Part Three Applications of Intercultural Communication
Unit 9 Innovation and Education
Reading 1 Differences That Make a Difference
Reading 2 The Global Campus：Challenges and Opportunities
Unit 10 Intercultural Training
Reading 1 What Are Intercultural Services?
Reading 2 Working Abroad and Expatriate Adjustment
Unit 11 Intercultural Business Communication
Reading 1 The Theoretical Foundation for Intercultural Business Communication：A Conceptual Model（Part 1）
Reading 2 The Theoretical Foundation for Intercultural Business Communication：A Conceptual Model（Part 2）
Reading 1 China Needs More Public Diplomacy,Zhao Says
Reading 2 Public Diplomacy Gains Ground
Acknowledgements
内容摘要
《跨文化沟通》由中美跨文化研究领域的专家共同编写，结构清晰、内容实用、活动形式多样、语言通俗易懂。《跨文化沟通》既可作为高等学校跨文化类课程教材，也可作为从事跨文化相关工作的专业人士的参考用书。《跨文化沟通》基于丰富的跨文化沟通案例，引导学生层层剖析，学以致用：
培养学生的跨文化意识，提高发现跨文化沟通过程中存在问题的敏锐力。
引导学生探究跨文化沟通问题的深层原冈，提高解决此类问题的能力。
培养学生的全球视野，以跨文化视角分析各类现象与问题。
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