目录 PART ONEMICROECONOMICS The Concept of Utility How Markets Function PART TWOMACROECONOMICS Outlays and Components of Demand Maeroeeonomic Policy PART THREESTATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis Testing PART FOURMANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word Processing PART FIVEOPERATIONS MANAGEMENT Order Processing Bring Design into the Business PART SIXMARKETING Pulling and Pushing Marketing Strategies in a Market Oriented System The Many Faces of Personal Selling PART SEVENMANAGERIAL FINANCE Motives for Using Debt Trade Credit PART EIGHTORGANIZATIONAL BEHAVIOR What Is OBM? Areas of Application PART NINEFINANCIAL ACCOUNTING Elements of the Accounting Model Accounting Reports PART TENMONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital Market PART ELEVENSTRATEGIC MANAGEMENT Company Goals:Survival,Growth,Profitability Strategic Considerations for Multinational Firms PART TWELVEINTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and Competitiveness PART THIRTEENINTERNATIONAL MARKETING Advertising Abroad-Creative Challenges Evaluating Alternatives for International Operations PART FOURTEENINTERNATIONAL BUSINESS The International Rules of Commer Policy Foreign Direct Investment APPENDIX AREADINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Finan Management Global Advertising Regulations Finan Intermediation: Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of Chinas Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing Countries APPENDIX B WORDS,PHRASES,AND TYPICAL EXPRESSIONS APPENDIX C SAMPLES OF GOOD SENTENCES APPENDIX D BUSINESS LETTERS APPENDIX E SAMPLES OF FOOTNOTES APPENDIX F SAMPLES OF BIBLIOGRAPHIES APPENDIX G RESUME APPENDIX H MEMORANDUM APPENDIX I TRANSLATION
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